www.paintshow.com.br
Março 2009
PAINT & PINTURA
LAWN
Forscher to distribute JDSU pigments in Brazil
Forscher, a company which already resells various pig-
ments in Brazil, has now become exclusive distributor
of JDSU products, starting to sell pigments and glitters
from the ChromaFlair and SpectraFlair lines within the
region to producers of leather goods, automotive coatin-
gs, consumer electronics, packaging materials, sporting
goods, paper, plastic goods and other products.
The pigments from the ChromaFlair line are unique,
made of multilayered flakes which impart to paints,
coatings, plastics, textiles and packaging materials
the ability to change color when observed at different
angles. The SpectraFlair pigments are diffractive and
provide a multicolored, rainbow-like look, producing
prisms which move over a silver color.
Rhodia adopts new world logo
Rhodia, a world leaders in specialty chemical, is adop-
ting a new visual identity, a renewed brand and with a
signature that reinforces its principles and values as an
international company committed to the sustainable
development of the world.
The colors —blue and green— which have been used by
Rhodia for tem years haven’t been changed, but renewed
and boosted. The R of Rhodia is now more integrated
into the brand, set inside a gradient blue and green cir-
cle symbolizing the Earth. The circle is evenly cut below
and the logo is positioned over an invisible horizon line,
symbolizing modernity, dynamism and solidity.
The signature ‘Chemistry is our world, Responsibility
is our way’ is aligned underneath the logo. The signa-
ture clearly shows Rhodia’s position and commitment
to a responsible attitude —following the Rhodia Way
program’s guidelines and determinations.
ATA Tensoativos reaches 23 years
ATA Tensoativos celebrated their twenty-third anni-
versary on February 4th, 2009. Always devoted to the
production of tensoactive compounds, which are surface
tension-modifying chemical agents that are key to the
formulation of products for a variety of segments, the
company has been standing out for quite a while now
for being a perennial business that is trusted in the
marketplace.
All over these years, ATA has pursued its primary busi-
ness philosophy of being an alternative supplier with
higher goals and quality levels, while always seeking
excellence for the benefit of its customers.
Also in 2009 ATA will celebrate again for a great reason:
the company will open its new industrial plant and dis-
tribution center located in Mariporã, São Paulo. For the
initial stage, the investment will exceed R$ 5 million. As
a result, ATA will produce more than 3,000 tons per year
of tensoactive compounds, while expanding its range of
offerings.
14
Sitivesp launches handbook with pointers on paint
transportation
The Union of São Paulo State-based Paint and Coa-
tings Manufacturers, known for short as Sitivesp, is
launching a handbook on transportation of hazar-
dous products in the paint and coatings industry,
which is designed to give companies directions on the
legislation and procedures for the transportation of
hazardous goods, from shipment up until the final
destination.
The 28-page handbook has a very didactic format,
including images, illustrations and charts that make
it easier for readers to understand its contents, and is
available for Sitivesp’s website (www.sitivesp.org.br),
which can be accessed by all who may take an inte-
rest.
Sitivesp’s handbook covers such topics as the applicable
federal legislation, technical standards, classification
of paints and related products, procedures for shipment
and transportation of paints and related products,
including release, markings, labeling, identification of
transportation units and shipments, documentation
requirements for transportation of hazardous products
and information required in the fiscal document, chemi-
cal incompatibility, recommendations on transportation
of hazardous products, exemption limits for hazardous
products, and pointers for drivers on how to proceed
in the event of leakage and/or accident, and includes a
checklist, among other features.
Pigments – Multicolor
The perfect shade
by Lucélia Monfardini
Doing business in the Brazilian market in pigment dis-
persions, Multicolor was born the successor of Sobratil,
a company formerly specializing in the production of
waterborne organic and inorganic pigment concentra-
tes for the textile industry.
With an experience that passed on from one genera-
tion to another of the Kharlakian family since back in
France, today the company operates as an importer of
organic and inorganic powers, surfactants and raw ma-
terials, always seeking to provide the best cost-benefit
options available in the world market. Its main suppliers
are based in Asia, Europe, the United States and South
America.
Located in Guarulhos, São Paulo, Multicolor is in the
high-quality pigment concentrate segment, while pro-
viding the best price options in order to be competitive
in the Brazilian market. Multicolor provides specialty
pigment dispersions for decorative paints, school paints,
balloons, paints for textiles and other water- and
solvent-based formulations for enamels. The company
has a 90-percent share in the market for water-based
pigment products, with decorative paints as its primary
market, with a 70-percent share.