PAINT & PINTURA
Maio 2009
www.paintshow.com.br
15
for 49 percent of its sales; and Innovative Materials,
with Bayer MaterialScience, whose sales represented
17 percent of the total for last year.
LAWN
Tax cut for decorative paints to boost sales
Since April 1st, 2009 water-based paints have be-
nefitted from a zero IPI (Tax on Industrial Products)
rate. The tax cut was introduced by decree no. 6,809,
which covers 30 staple items in construction ma-
terials and adds to other measures that have been
implemented to incentivize the industry. The decree is
effective for three months. According to Abrafati, ho-
wever, it is very likely to be extended, as the case was
in the automotive industry, especially considering
that the construction material use cycle is longer
than three months.
Abiquim has new president and vice president
Engineer Bernardo Gradin, president of Braskem, was
elected at a members’ meeting chairman of the Board
of Directors of the Brazilian Association of the Che-
mical Industry, known for short as Abiquim, for the
2009-2011 period. With a degree in civil engineering
from the Federal University of Bahia, an MBA degree
from The Wharton School of Business, and a master’s
degree in international politics from Pennsylvania
University (1993), Gradin will succeed Carlos Mariani
Bittencourt, who presided over Abiquim for 22 years,
Extremely important for paints, filtration equipment
and filter elements filter all of the impurities (retain
undesirable particles) that can impact the end pro-
duct. Above all, the filtration process assures higher
quality paints.
Where filter bags are used, the main benefit that they
provide refers to the filtration cost, as in most cases
the filter element is cheap to replace and features gre-
at solids retention capacity. The main characteristic
of filter bags is that they represent a good filtration
option for industrial processes at large, as the cost per
liter of filtered product is relatively low compared to
other technologies used in the same applications.
Results
Brazil has 21-percent growth in sales and plans
to invest R$ 140 million
For the third year in row, Bayer Brazil has reported
growth in sales. In 2008, sales reached R$ 3.7 billion,
representing a 21-percent increase over the previous
year (2007: R$ 3 billion). With this performance, Bra-
zil remains one of the top-10 most important market
for Bayer worldwide, accounting for 4 percent of
company’s global sales.
“Compared to 2007, we have significantly improved
are results in sales and profitability, and we continue
to be optimistic about the future. Here in Brazil, like
everywhere else in the world, the company’s corpora-
te strategy proves to be effective,” says Dr. Horstfried
Laepple, president of Bayer S.A.
and spokesperson for the Bayer
group in Brazil. The statement
refers to the focus of Bayer’s
business, which is primarily on
the healthcare and agribusi-
ness segments, which are much
less dependent on the develop-
ments in the global economy.
The good performance reflects
the increased sales in the
three market segments that
are served by the company:
Healthcare, with Bayer Heal-
thCare, which accounted for
34 percent of its sales in 2008;
Agribusiness, with Bayer
CropScience, the group’s main
business in Brazil, accounting