www.paintshow.com.br
PAINT & PINTURA
Jan/Fev 2010
15
shaped for easy of cleaning, stacking and handling,
they represent comfort to consumers and profit
for retailers. The manufacturing technology used
allows for improved product presentation, with
more colorful, more consumer appealing labels. The
result is a more inviting shelf and assured product
quality.
Tinting Systems - A growing market
Sales of tinting systems have increased over the
past few years on both the shops’ and manufac-
turers’ side and in all regions of Brazil. However,
like every other investment, tinting systems require
skilled operation and knowledge of the extent of
their use, so that risks can be minimized and the
equipment can be considered a solid alternative
with a great potential for profit.
To fulfill these requirements, Daniel Gondelman,
technical manager at MAST, says that having a
good technical and sales support at the point of
sale is essential. “Over the past few years, paint
manufacturers have followed more closely the evo-
lution in these systems, relocating equipment and
properly adjusting the productivity of the machines
for the different characteristics of each shop, i.e.
becoming more mature as a concept. The system
has successfully extended to new product lines, for
which color offerings have increased as well. That
had led to the purchase of new units, which also
boosts machine sales and the system’s expansion in
the marketplace,” Daniel Gondelman adds.
Another point to consider is that the installation of
tinting systems at points of sale controlled by paint
manufactures and has increased each year as a
result of the competition for points of sale, as well
as the differences between off-the-shelf colors and
the results achieved by the system, including the
machine, cutting-edge technology paints and after-
sales service. “We should also point out that invest-
ment and recycling are needed to keep the business
running, which means that purchasing new equip-
ment or relocating existing tinting systems is a key
factor for the search of good partners,” says Marco
Antonio Viola, sales and logistics manager at Fillon
Technologies.
Alexandre Zerbatto, sales manager, south/southe-
ast, for CPS Color, which has been doing business
in Brazil for 15 years, confirms that he noticed gro-
wth in the entire market for tinting systems over
the last three years. “Initially, large manufactu-
rers increased their consumption of tinting mate-
rials and expanded their installed capacity. Then,
medium-sized manufacturers adhered to tinting
systems once and for all and improved their con-
cepts. We noticed that those medium-sized busines-
ses which pioneered the launch of tinting systems
are now reaping the rewards and have their brands
extremely well-positioned in the marketplace. In
addition, a new, different need has arisen over the
past few years which is small manufacturers in-
tending to launch their own tinting systems. That
shows that this system is a market trends that pro-
vides benefits, differentiation and competitiveness
for industrial businesses of all sizes,” says Alexan-
dre Zerbatto.
An extremely important piece of information is
that, in EU states, 90 percent of all paints sold, on
average, are produced by tinting systems, whereas
the Brazilian average is barely 15 percent. The-
refore, on the other hand, this market has great
potential for growth.
The automation of paint plants is a reality, and
more so in the future. Process optimization and
traceability are key allies to reduce costs, while
quality control is increasingly important in such
a competitive market as that in paints. “This is a
competitive market, and therefore it winds up not
only requiring tinting systems to be installed, but
also contributing to improvements in such systems.
We can stress a growth rate of 40 percent for 2008
over 2007, and that our 2008 results were sustai-
ned in 2009,” says Ricardo Lovertro, director, Latin
America, at Inkmaker.
Litografia Valença - Betting on the chemical
market
Engaged in the metallurgy business for eleven years
now, Litografia Valença supplies customers with
metallic packaging materials. Since 2000 the com-
pany has been providing customers in the chemical
market with packaging for solvents and kerose-
ne. In 2002, the first in-company manufacturing
lines were implemented for olive oil, while Valença
started to serve the paint industry. The year 2004
saw the company implement a process to adapt for
new technologies, new markets and international