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the back of their development of new,
innovative products to attract and
motivate customers. “Along with these
new developments, new opportunities
came for adhesion promoters because
they penetrated markets that did not
use the UV technology until then and
where therefore display some resis-
tance to adhering,” explains Rafael de
Moraes Santos, Quiminutri’s technical
sales support team.
For 2010, with signs of economic reco-
very, the market sees bright prospects
for the next few months not only in
adhesion promoters, but in all market
segments. The building and construc-
tion industry can be said to have great
growth expectations for this and the
next few years given the care that the
government has been giving to hou-
sing and the infrastructure required
for two major events: the 2014 FIFA
World Cup and the 2016 Olympic
Games. In addition, new technology
trends and post-crisis opportunities
have lead to the use new substrates
that significantly contribute to growth
in the market for adhesion promoters
and adhesion-enhancing resins.
For the mid and long term, as the eco-
nomy gets back on track, the market
is expected to grow more and more,
in a gradual and continuous manner,
in view of the new technologies and
new substrates are being brought into
the market, as well as a significantly
rapid growth in the paint and coa-
tings market at large. Environmental
concerns, requiring environment-
friendlier applications on recycled
substrates, further add to the needs
and trends surrounding adhesion
promoters, making them not only
performance-enhancing additives, but
also essential, indispensable materials
for certain applications. Therefore, as
the economy grows, so do all manu-
facturing segments, which include the
market in adhesion promoters.
Carbon Blacks - Getting the perfect
black
Like the vast majority of paint raw
materials, carbon blacks experien-
ced a significant drop in the year
2009, as compared to 2008. The
fall in business activity around the
world was the main consequence
of last year’s financial crisis.
For Léa Sgai, Cabot’s manager of
marketing and technical services
for South America, the fall was
led by the automotive industry,
one of the most serious victims,
which was followed by its custo-
mers, irrespective of their line of
business, as a substantial share of
their sales went to export ma-
rkets. Fortunately, since carbon
blacks are used in a rather diverse
range of industries, we were able
to keep up and even anticipate,
especially for later this year, some
interesting opportunities that
demonstrate a clear pick-up in
business for 2010,” she says.
In the second half of 2009, an
upturn in the economy started to
be sensed which continues this
year in a gradual fashion. “We’ve
experienced some growth in de-
mand, particularly in the second
half, which made up for a very
hard beginning of year, which I
believe was just as hard in nearly
all market segments. However, the
results failed to match those of
2008,” says Douglas Silva Araújo,
sales coordinator at Columbian
Chemicals’ ICB.
Even though the crisis stood in
the way in the carbon black ma-
rket, the demand for that product
has been growing over the past
few years, thanks especially to the
automotive market, where the-
re is a preference for black cars,
but also to decorative paints, all
of the projects triggered by the
pre-salt oil reserves (platforms,
ships), and other market segments
favored by the general increase in
consumption. “Carbon black con-
sumption is directly linked with