Page 17 - 144

This is a SEO version of 144. Click here to view full version

« Previous Page Table of Contents Next Page »
www.paintshow.com.br
PAINT & PINTURA
Maio 2010
17
paint production for several industry segments. We
should bear in mind that, prior to the crisis experien-
ced in 2008 and 2009, Brazil was living in a period of
strong manufacturing activity, which greatly incre-
ased the demand for our products and others. Little
by little we observed that the use of these items was
growing again,” says Camila Pecerini, product mana-
ger for Latin America at Evonik’s Inorganic Materials
division.
In 2010, a recovery can be seen in the manufacturing
sector and the economy as whole, not only in Brazil,
but in other countries as well, and it leads manufac-
turers of carbon blacks to believe in positive results
for this year. “We believe that we can hit the same
level as we did in 2008 if no surprise awaits us for the
second half. However, despite our optimism, we should
be cautious, because some economic indicators are
pointing to an increase in inflation above the expecta-
tions, which could lead the government to take action
to slow down the economy, with effects on the project
volumes and results for this year,” she warns.
Colorimetry - The world of colors
Colorimetry is a science concerned with the measu-
rement and analysis of colors. When properly used,
colorimetry allows you to either approve or reject any
given color using visual and instrumental tools, and
if rejected, you can correct it. The main benefit that
it provides is the ability to specify color standards
and tolerance ranges, enabling you to control paint
colors using a specific system. Colorimetry also allo-
ws colors to be formulated and dispensed automa-
tically, on a small or large scale, using standardized
methods and technology.
In color measurements, numeric values are attribu-
ted to the colors using customized tools and techno-
logy, which enable full control of paint production
and provide consistent results. In addition, colorime-
try must be applied to both quality control and the
development of color recipes, which makes it indis-
pensable to the paint industry in terms of quality
improvements, process control and cost reduction.
The first professional ever to specify colors was
Albert Munsell, a scientist who succeeded in coming
up with the first color specification method. Since
then, new systems have come a long way, currently
enabling one professional to electronically send a
color to another with the confidence that it will get
to the other end with the right coordinates. “It’s very
similar to sending coordinates from one GPS device to