www.paintshow.com.br
14
Novembro 2010
PAINT & PINTURA
Clipping
New hopes!
Editorial
The November issue of Paint & Pintura brings you the coverage of one of the most important trade shows of
the year, Latincoat & Adhesives 2010, which was a forum for discussion of key themes, including the optimism
about the prospects for growth in the paint and adhesive industries.
With business doing well across the board, especially in building and construction, the industry that has been
giving the most boost to the upswing in the Brazilian economy over the last few years —helping save the
country from the crisis—, Brazil’s economic growth is expected to stick around in the years to come on account
of several factors, including investments in infrastructure, changes in society’s behavior, and a general incre-
ase people’s purchasing power, all not to mention the investments in two of the world’s most important sport
events, the FIFA World Cup and the Olympic Games.
The paint industry is keeping pace with this boom, and is presently very pleased with the results that have
been achieved thus far. And these great results that the paint industry has been experiencing will be around
over the next few years because it is more of a structural than just a circumstantial phenomenon.
With the increase in the demand for paints and coatings, a theme extensively discussed during Latincoat &
Adhesives was how the industry should be concerned with using high-performance, quality-enhancing raw
materials in products that are more affordable to the people. Towards that end, there is a whole cycle to be
observed across the paint value chain, and that involves using quality materials which directly reflect sustai-
nability concerns. In addition, there is a whole care for quality and the need to inspect commercially available
products for that, so that any poor-quality items can be kept from damaging business for serious companies
who seek to provide quality-certified products.
During Latincoat & Adhesives 2010, with all of these things going on, it was noticeable how firmly engaged the
paint industry is to the task of improving products and paint manufacturing processes, always trying to get
closer and closer to what would be “perfection in paints.”
There are a number of factors suggesting that we’re on the right path. For example, a rather relevant piece of
information for the paint industry as regards VOC emissions is 80 percent of the decorative paints used in Bra-
zil are water-based, which means that, as far as VOC emissions go, we’re at the same level as the more develo-
ped countries.
From a technological standpoint, in an segments of the economy, Brazil is at more or less the same level as
developed countries, and that also goes to the paint industry. However, the industry needs to watch out for
changes in order to keep pace in terms of paints and coatings themselves. Basically, it is indispensable to keep
on investing in innovation and research and development.
Also, the Brazilian paint market has been growing at dramatic rates, as it’s gained 50 percent in volume in the
past 10 years, and is expected to increase by another 10 percent for this year, which means it’s a big market,
but it can still grow even bigger.
Even though we don’t possess a crystal ball to show us what will happen in 2011 in Brazil, especially as regards
our economy, a new president always brings new hopes that positive measures and results will come, and that
is just what we expect.
Enjoy reading!
Lucélia Monfardini