www.paintshow.com.br
therefore good timing for the Paint & Pintura Award, as
it provides this confirmation for all of those who are on
the same boat.”
AkzoNobel has also been investing in an important
project called “Tudo de Cor pra Você,” which roughly
translates as “all colors for you” and has colored certain
neighborhoods in eight cities around Brazil and should
reach three others by the end of this year. For July and
August, the company announced that it will organize
five mega-events bringing its marketing, communica-
tion, sales, trade and training teams. “We’ll be in Belo
Horizonte, Minas Gerais; São Paulo, São Paulo; Flo-
rianópolis, Santa Catarina; Fortaleza, Ceará; and Rio
de Janeiro, Rio de Janeiro, and we’re inviting all key
customers in each region to introduce our launches,
promotions and strategies to the market.”
Kuiper’s interview to Paint & Pintura is available in
Portuguese only.
Hydrocarbon Solvents - A conscious use
The high solubilizing power of hydrocarbon solvents
combined with their low cost ensure outstanding per-
formance in paint and coatings formulations.
Hydrocarbon solvents enable products to meet such
technical requirements as good solubility, chemical
stability, compatibility with most resins currently in
use, easy adaptation for expected evaporation and
drying systems, easy application and good film forma-
tion, thereby improving the end properties of paints. In
addition, they involve a more appealing cost compared
to other types of solvents, such as oxygenated ones.
Despite all of those properties, the use of solvents, for
the most part, does not grow as fast as the total paint
production due to the substitution of the solvent-based
technology with water-based formulations. The use of
hydrocarbon solvents, in particular, has been declining
gradually, losing space to new formulations, whether
based on water or new oxygenated solvents. That
means that the consumer market has been knowingly
accepting the added cost of products that use technolo-
gies focused on sustainability.
With the implementation of Resolution 24, issued by
the National Petroleum Agency (ANP, in Portuguese),
which provides for the requirements for obtaining an
authorization to engage in the business of distributing
solvents, as well as the regulations for such business,
distributors were required to undergo adjustments in
order to bring themselves to compliance, a process that