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10
Setembro 2011
PAINT & PINTURA
Two of the industry’s fundamen-
tal concerns are for quality and
environmental preservation,
which contribute to the develop-
ment of the entire industry, from
the manufacturing process to
the end product. Sustainability
affects the entire supply chain
and reflects in the preservation
of biosystems and the lives of
people and the planet. Quality,
for its part, directly reflects in
yield, performance and results
achieved from the use of a
product. Accordingly, there is a
growing demand for materials
that enhance productivity, while
reducing costs and impacts on
the environment.
In the case of monomers used
in the production of emulsion
resins, market requirements are
more focused on completing the
range of products used, whereas
in the market for UV paints,
requirements go far beyond the
product range, focusing deeply
on quality, as the monomers
used react with ultraviolet light
and are much more sensitive
regarding proper storage and
transportation. That is what
makes the difference for custom-
ers of chemical distributors: a
comprehensive product range
and stable quality.
In a nutshell, the primary ma-
rket demand is for dispersions,
pigment preparations, resins
and additives formulated with
monomers to meet the highest
performance requirements appli-
cable to decorative paints with
low VOC and free of APEOs. This
allows paints to uphold existing
environmental standards and
set new ones. Paints formulated
with water-based monomers
provide highly appealing effects
and surface coatings that are
less susceptible to dirt and the
action of the time.
Events - 6th Abrafati Paint
Industry Forum
On August 25, at Hotel Tran-
samerica, in São Paulo, the
Brazilian Association of Paint
Manufacturers (known for short
as Abrafati) conducted the 6th
Abrafati Paint Industry Forum.
There, Abrafati announced the
new growth forecasts for the
paint industry for 2011, as well
as expectations for 2012.
After the great results achieved
in 2010, the paint industry ex-
pected to match that performan-
ce for 2011. However, the gro-
wth pace has been significantly
slower this year, as it has in the
entire economy.
The total growth in the paint
industry will be 1.3 percent this
year, while a 4-percent incre-
ase is expected for 2012. “It’s
still a positive scenario, con-
sidering that 2010 was a year
of unique circumstances that
would happen again so soon. It’s
important to point out that the
structural factors that stimu-
lated sales last year will stick
around for many years to come
and, combined with the grand
events that we will host until
2022, will ensure sustainable
growth,” said Antonio Carlos de
Oliveira, chairman of Abrafati’s
Executive Board.
Attended by around 250 busi-
nessmen, executives and leaders
of the paint value chain, the
forum discussed the current
situation and prospects for the
paint industry, this time with
an important new feature: the
dataFATI interactive survey,
which enabled the attendees to
learn in real time the respon-
dents’ opinions on such themes
as GDP growth, the industry’s
performance for 2011 and 2012,
factors that have stimulated and
others that have stood in the
way of the paint industry and
expectations for availability and
cost of raw materials.
Presentations from experts
provided a comprehensive view
of current and future scenarios
for the industry. Economist José
Roberto Mendonça de Barros
commented on the economic
prospects for the country and
the uncertainties about the in-
ternational environment, esti-
mating the likelihood of a new
world recession occurring at 35
percent. “With no recession, I
believe that Brazil will grow 4
percent this year and the next,
and it could grow more if there
were no such limiting factors
as the loss of competitiveness
caused by the Brazil cost, the
exchange rate, the inefficiency of
the public sector and the lack of
advance on important reforms,”
he said.
For the panel on raw materials,
Cedric Bridger (Dow), Shane
Porzio (BASF), Marco Aurélio
Barboza (DuPont) and Fernando
Mourão (Abeaço) provided an