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Setembro 2011
with domestic businesses, many of whom being top technology
proprietors with an exporter’s profile.
Special and Effect Pigments - A show of colors
Special and effect pigments create value and differentiate the
appearance of a product, and that special appearance stands out
in several applications, such as car or motorbike finishes, print-
ing of advertising materials, etc. They often provide a functional
effect, such as aluminum pigments, which create a barrier to
heat and light, or pearlescent ones, which can have an antistatic
conductive effect on industrial floors.
The paint market has been more and more sophisticated and de-
manding in search of pigments that create differentiated effects,
with quality and competitive costs, as well as a diversified range
of options to meet a variety of different requirements, whether
relating to technical application characteristics or sole to the ef-
fect. In addition, special pigments need to meet heat resistance,
weatherability, chemical strength or solvent resistance require-
ments, depending on each application, and deliver uniform colors
batch after batch.
End consumers have been seeking colors that differentiate their
products, and that has been impelling paint manufacturers in
general to find new products, new colors and new applications.
In a nutshell, a pigment must be unique and add value to the
end product, imparting both quality and elegance, while meet-
ing application requirements. Today, in addition to their inherent
features, special and effect pigments must be non-toxic or low-
toxicity, have a low environmental impact, and meet the require-
ments of international standards, such as Reach and Rohs, as
well as FDA and Anvisa standards, for food-contact pigments.
Monomers - Green trend
Consistent quality and consistent application performance have
always been a requirement in the paint market. In the paint in-
dustry, monomers, together with resins, find a crucial application
which refers to volume.
One of today’s main requirements in the paint market is the de-
velopment of environmentally friendly technologies, which leads
to a permanent search for monomers that have a lesser environ-
mental impact and increasingly foster sustainability in the paint
industry. Although the market still worries a lot about prices, the
pressure for environmental compliance, certifications and prod-
uct classifications as to sustainability or renewable materials
content increase each year. This is demonstrated, for example, by
the growing migration from solvent-based to UV-curing systems.