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8
Dezembro 2011
PAINT & PINTURA
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Editorial
Growth Opportunities
While it has slowed down, the Brazilian economy continues to grow and is set apart from the others. For the
third quarter of 2011, Brazil’s GDP (Gross Domestic Product) gained 2.1 percent compared to the same period of
the previous year, with an expected year-end growth rate of 3 percent.
Among the BRICS (group of largest emerging economies consisting of Brazil, Russia, India, China and South
Africa), the fastest growing nation for the third quarter of 2011 was China, which saw its economy increase by
9.1 percent in spite of the slowdown, followed by India, with 6.9 percent, Russia, with 4.8 percent, South Afri-
ca, with 3.1 percent, and Brazil, with 2.1 percent.
As several economies stagger along with low growth rates, such as the United States and Europe, we must not
drop the ball and let the international crisis infect the Brazilian economy. Right now, it is very important for
Brazil to capture all of the opportunities arising, especially as regards foreign investment.
According to data published by Abrafati (short for Brazilian Association of Paint Manufacturers), the Brazilian
paint industry will have a year-end growth rate of 1.7 percent and remains a leading player in the internatio-
nal market and the world’s 4th paint producer in volume. As divided into segments, the industry has grown 2
percent in decorative paints, 1 percent in automotive OEM coatings, 1 percent in automotive refinishes, and 1
percent in industrial coatings.
For the next several years, the paint market is expected to significantly improve thanks to various factors, such
as foreign investment, the grandiose international events that will take place in the next few years (FIFA World
Cup, Olympic Games), investment in home building (23 million new homes by 2022, more funds and credit for
renovations and expansions), and more than R$2 trillion worth of investment in infrastructure by 2022, inclu-
ding the fact that out of the 50 largest construction projects in the world, 14 are concentrated in Brazil.
For the Brazilian economy, the GDP is expected to gain 5 percent in 2012, which means that we remain on the
path of growth.
We wish you a Happy New Year!
Enjoy!
Lucélia Monfardini
Alkyd Resins - Functional and Attractive
Lower costs, high quality and performance, a sus-
tainable appeal and differentiated properties are
the paint industry’s primary requirements for alkyd
resins, the raw materials for which have been subject
to constant price increases.
The market in alkyd resins has been growing through
major changes in the past few years, and competition
gets fiercer each day as new products are launched
at competitive prices. The industry has been deman-
ding more and more quality, especially as regards
compliant products developed according to customer-
-specific needs, such as resins featuring outstanding
drying performance, a sustainable appeal (high-soli-
ds waterborne resins) and a good cost-benefit ratio.
Like any other type of resin, alkyd resins play their
primary role as a film-formation medium, responsible
for the physicochemical properties of the applied coa-
ting. There is no one right formulation for an alkyd
resin-based product, but a wide range of options for
this application. “Given the strict requirements of the
world market in paints and coatings, we can conclu-
de that there’s greater demand today for higher qua-
lity products, and that comprises using faster-drying,
high gloss alkyd resins with improved adhesion and
low yellowing properties, which, combined with
competitive costs, will meet all requirements that
have been posed by users and customers lately,” says
Gerson Ferreira, of Reichhhold’s Customer Technical
Support.