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www.paintshow.com.br PAINT & PINTURA Março 2012 9
short as Abrafati, anticipates that in 2012 all segments of the
paint and coatings industry will have a better performance than
they did last year. Abrafati expects the industry to see its sales
gain 4 percent in volume, reaching 1.44 billion liters. This fore-
cast already considers the effects of the international crisis and
the measures that are being implemented to reduce its impact on
Brazil, which should lead the GDP to grow at least 3 percent.
In the current scenario, the strong demand for decorative paints
is expected to continue due to the home constructions, renova-
tions and repainting that are favored by a the high employment
rate, the increase in income of emerging middle-class families,
easily available credit and continued tax cuts for construction
materials. Governmental investments in social interest home
building will continue, and so will the construction of new resi-
dential and commercial buildings.
Sales of automotive OEM and refinish coatings will also grow,
reflecting the decrease in the share of foreign vehicles (which
are finished when enter the country) in the total sales and, more
importantly, the increased purchasing power of the population.
That latter factor, combined with investments in infrastructure,
has also been increasing the demand for all sorts of consumer
goods, reflecting in the paint sales to the industry.
“The factors which have been leading to such increase in paint
sales are structural, rather than circumstantial. Lots of opportu-
nities are being created by the country’s future prospects, invol-
ving substantial investments in housing and infrastructure, the
expansion of segments engaged in oil drilling and distribution,
the strengthening of the domestic market as new middle-income
families emerge, the hosting of major international events, and
the growing interest of foreign investors in Brazil, among other
things. Therefore, we believe that a long-lasting cycle of good
results will help us hit 2 billion liters of paints per year before
2020,” says Abrafati’s CEO Dilson Ferreira.
The paint industry grew 1.7 percent in 2011 compared to the
previous year due to economic uncertainties in the world and the
slower growth of the Brazilian economy, which impacted the con-
sumption of all kinds of paints and coatings and the inventory
turnover speed in decorative paints retail.
Saver Introduces New Plant and Announces Investment
Saver, a supplier of alkyd resins for casting and coatings, has re-
cently opened its new production unit and announced investment
of R$ 30 million to produce drying and non-drying alkyd resins,
including short-oil, mid-oil, long-oil and phenolic alkyd resins,
as well as adducts and isocyanurates, UV-curing resins, polyester
resins and epoxy-acrylic resins. The new facilities consist of a
5,000 sq. m built-up area in 50,000 sq. m piece of land, including
laboratories, logistics, finance, and industrial maintenance. Alto-
gether, the company employs 28 individuals.
Saver has quality control laboratories for both raw materials and
finished goods, while providing customers with technical support
and developing new products for the paint industry. Sustainabili-
ty is also a point of concern at the company. According to Saver’s
founding director Laércio Fontes Dias, when it comes to the
environment, the company is absolutely careful. “On our new site,
we have a reaction water treatment plant with capacity for up to
4 cubic meters a day. We are committed to reducing the environ-
mental impact of our operations, which reflects in our constant
investment to keep up with all applicable laws,” Fontes says.
Industry in the Spotlight - Industrial Design
Operating since May 1998, ETL Engenharia, located in São Ber-
nardo do Campo, São Paulo, is a company engaged in the business
of providing design engineering services and supplying paint
production equipment. “Our plan of providing paint production
plant planning services with an emphasis on process engineering
was very well-received in the marketplace. We have delivered
several paint plants that are up and running today to both
multinational companies and local entrepreneurs who decided to
invest in the paint market,” says ETL Engenharia’s director Edson
Ivaldo Barbosa.
ETL Engenharia focuses on customers in the paint and inks bu-
siness, covering the supply of raw materials, particularly resins,
slurries and pigment dispersions, and users, such as printers,
distribution centers and packaging manufacturers.
The company covers four project implementation stages: Prelimi-
nary Design, consisting of short studies for making up an invest-
ment plan based on expected sales, technology and automation
levels, location and plant expansion stages; Design Engineering,
consisting of advanced front-end engineering emphasizing
processes, electrics, instrumentation, piping and mechanics; and
Equipment + Engineering, consisting of general plant planning,
including engineering package and supply of the plant’s primary
equipment. In many cases, clients will purchase equipment with
the technical coordination ETL, while electromechanical assembly
services have been contracted with providers located near the
plant, and ETL provides the related technical coordination servi-
ces.
Events - Abrafati and Sitivesp Together at Feitintas
The partnership between the entities will result in a major
expansion of the paint industry’s main trade fair, meeting the
expectations of manufacturers and attracting all key paint users,
retailers and specifiers.
Sitivesp (short for São Paulo State Paint and Coatings Manufac-
turers Union) has signed an agreement with Abrafati (short for