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suppliers and technical service providers.
What tinting systems do is but create countless pos-
sibilities in color, allowing Brazilian consumers to
express themselves and demonstrate their lifestyle
using personalized colors. Another strength of tin-
ting systems is that they are no longer considered a
luxury item in the marketplace, as custom-made and
standard colors are very similar in costs, paving the
way for a definitive dissemination of the technology.
Paint companies are also making considerable in-
vestments in this market, which means that tinting
systems are advantageous to both manufacturers and
retailers.
Colorants for Tinting Systems - A Perfect
Essence to Produce Colors
Producing countless types of colors requires special
cautions that are essential in colorants for tinting
systems, especially as regards color and rheological
quality, and also de development of more sustainable
materials.
The market in colorants for tinting systems is set
apart precisely because it is extremely demanding
about color and rheological quality, as well as repro-
ducibility, stability, fluidity, and a color fan featuring
various options in shade. This is because any varian-
ces in intensity or density will influence the end color
result. Therefore, it takes a discerning quality control
process to ensure batch-to-batch consistence and
also the availability of colorants, as the lack of any
one colorant can compromise the functionality of the
entire process.
One other very important factor is that the industry
has set itself the goal of producing sustainable colo-
rants that do no harm to the environment or human
health. Current trends are towards low-VOC, APE-
-free colorants, as well as colorants customized to