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12
Julho 2012
PAINT & PINTURA
On its way to completing 40 years of
tradition in manufacturing polypropylene
plastic packaging products, Fibrasa has
earned trust in the thermoformed and
injection-molded packaging consumer
market by providing rapid and efficient
solutions to its customers’ every need.
Originally engaged in the manufacture
of raffia products, Fibrasa took on the
production of thermoformed polypropyle-
ne packaging materials over the following
few years and eventually quit the raffia
business. In the past 15 years, the com-
pany also began to produce injection-mol-
ded packaging products (PP buckets for
the paint and food industries). Today, it is
one of the largest hard plastic packaging
makers in the domestic market.
Employing more than 600 people, Fibrasa
keeps itself on the forefront of an industry
that has been reaching increasingly high
levels of quality, productivity and compe-
titiveness. “One of our points of difference is our proactive approach to
the development of plastic packaging solutions, which leads us to work
in a rapid, innovative manner and in tune with the standards required
for bringing the industry and end consumers together. As a result, our
mean growth rates have been above the market average for the past
few years, currently with an output of 13,000 tons of thermoformed
packaging and 4,800 tons of injection-molded packaging products per
year. Our manufacturing sites add up to 35,000 square meters in built-
-up area, apportioned between the states of Espírito Santo and Per-
nambuco, and produce 1 billion packaging units each year,” regional
sales manager Paulo Bernardes points out.
Having key manufacturers of foods and beverages, pet foods, paints
and coatings, paste soap and various types of chemicals in its custo-
mer base in Brazil, Fibrasa has also been investing in the international
market. As it has been certified since 1990 under ISO 9001, an interna-
tionally recognized standard, and is committed to the GMP standards,
Fibrasa serves customers all over the Brazilian territory and in Latin
America as well. “We constantly invest in technology, management,
state-of-the-art equipment and knowledge to ensure that the products
we provide are the best in the marketplace,” Bernardes asserts.
Manufacturers - Killing Celebrates 50 Years in Business
Come its Golden Jubilee, Killing is ordained a leading supplier of paints
and adhesives in Brazil’s South region
A trajectory of success. This fairly describes the history of Killing Tin-
tas e Vernizes, a very well-known name in some Brazilian regions, par-
ticularly the South, where the company has a stronger presence. When
it was founded by Leopoldo Celestino Killing (who was a painter back
then) on May 25, 1962, the company was mostly focused on producing
paints for panels, boards and decoration. Since it was located in Novo
Hamburgo, in a region known as Valley of the Bells, one of the world’s
main leather footwear clusters, it wasn’t long before Killing began to
supply that industry with specifically formulated paints and adhesives
as well. Its products were so well-received that Killing kept pace with
the development of the footwear industry, despite its small staff and
modest structure.
Still as early as the 1960’s, the company decided it was time to follow
the growth in the footwear industry more closely and professionalized
its business. In 1971, Killing acquired Tintas Tucano, a paint company
headquartered in Porto Alegre, thereby expanding its business in deco-
rative paints, furniture coatings and metallurgical coatings. These new
markets enabled the company to grow very rapidly, culminating in the
construction of state-of-the-art facilities in Novo Hamburgo, covering
an area in excess of 40,000 square meters and with capacity in excess
of 3,500 tons per month.
According to Killing’s chief executive officer Milton José Killing, the
quality and superior performance of the company’s entire product
range have always been the hallmarks of Killing, and so has its diffe-