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8
Julho 2012
PAINT & PINTURA
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Editorial
Industry Expects to Bounce
Back and Grow
We already have the first half of 2012 behind us, and while the paint industry remains with very high expectations
of growth rates, it will have to wait for the passing of the second half, during which the market is expected to gain
much more strength. Nevertheless, according to Sitivesp, the paint industry consolidated its positive results for 2011
and will keep on growing at the same pace. By the end of last year, the industry’s turnover had gained 13.5 percent
over 2010, totaling US$ 5.12 billion, which compares to the US$ 4.51 billion reported for the previous year.
That increase corresponds to 1.495 billion liters of paints and a growth rate of 2.5 percent from the amount consu-
med in 2010, which was below the expectations, but still kept up with the positive performance that the industry has
shown over the past few years. Decorative paints were the fastest-growing segment, with 1.119 billion liters consu-
med —up 3.3 percent from 2010.
For 2012 and the next few years, actions like interest rate cuts, expansion of credit and construction projects in
connection with the PAC (the Portuguese acronym for Economic Growth Acceleration Program) and the “Minha Casa,
Minha Vida” (“My Home, My Life”) program, the 2014 FIFA World Cup and the 2016 Olympic Games give a major
boost to the industry. According the Sitivesp’s projections, the sales of paints and coatings will increase by around 4
percent in 2012.
Even though Brazil’s manufacturing sector is feeling the effects the financial crisis in Europe and foreign exchange
pressures, there are positive expectations for this year. Chemical distributors, for example, believe that business will
pick up and expand. Another relevant factor that must be pointed out concerning the chemical distribution market
and is covered by an article in this issue (page 34) is that the Federal Senate has passed the amendment put forward
by the Commission on Economic Affairs (CAE) to Senate Resolution Bill no. 72, of 2010, which sets the interstate
ICMS (Tax on Goods and Services) payable on imports at a uniform rate of 4 percent, effective as of January 1st,
2013. The government’s goal is to reduce the amount of imports that compete directly with products from domestic
producers, while calling a halt to the “war among ports”, which has been detrimental to the manufacturing sector
and reducing its competitiveness. However, it is still too early to estimate the impact that the new piece of legislation
will have on the market.
This month’s issue also brings you full coverage of the 5th Paint & Pintura Coatings Technology and Management
Forum for the Midwest region, which was held in Goiânia, Goiás for the second time and was a success in attendance
and participation yet again, with more than 160 people registered.
Encouraged by the great success achieved by the 2011 and 2012 editions of the forum, Agnelo Editora got a head
start and has already released the Paint & Pintura Forum Calendar for 2013, which stems from mapping efforts un-
dertaken to identify regions of great relevance for their large paint manufacturers to host the editions that will take
place next year, such as Recife, Pernambuco (March 6 and 7, 2013), Joinville, Santa Catarina (April 11 and 12, 2013),
Rio de Janeiro, Rio de Janeiro (June 5 and 6, 2013), Caxias do Sul, Rio Grande do Sul (August 6 and 7, 2013), and
Curitiba, Paraná (October 17 and 18, 2013).
Also, be sure to check out the many other interesting articles on the paint industry that are here for your reading
pleasure.
Enjoy!
Lucélia Monfardini