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PAINT & PINTURA
Agosto 2012
11
In the year 1962, the co-owners broke up their partnership, and
the company was renamed Comércio Representações Maia Ltda.,
but soon became best-known as Coremal, now led by Renato
Maia’s sons Renato Maia Júnior, as Chief Executive Officer, Rober-
to Maia, as New Business and Assets Director, and Romero Maia,
as Sales Director for the South, Southeast and Midwest regions,
as well as his nephew Carlos Henrique Dantas, as Sales Director
for the North and Northeast regions. In 1980, we incorporated
Coremal into the company name, and in 1984 we put the name
Coremal on the front, renaming the company Coremal Comércio
e Representações Ltda., which remains until the present day,”
Renato explains.
With 60 years of business and the same business taxpayer num-
ber, the Maia family has been heading the company for 58 years,
and Coremal has been the name of one of Brazil’s leading chemi-
cal distributors for 50. “The company has been exclusively owned
by the Maias for 50 years. In the early 1960’s, the company was
still focused on chemical sales representation, but then we started
to purchase, important and also resell some domestically-made
products for leather in Rio Grande do Sul, Rio de Janeiro and Mi-
nas Gerais. We thus built good inventories and added more and
more products to our range,” Romero tells.
In the 1980’s, Coremal began to pursue better structured rela-
tionships with suppliers, so that it could provide customers in the
Northeast region with better sales terms. “We began distributing
products from Solvay (hydrogen peroxide), a company with which
we still have a close relationship. Soon afterwards, we started
distributing chlorinated solvents and glycols from Dow in the
Northeast, and then Bayer chromium salts,” says Renato.
That process was followed by a significant expansion, as the
company opened branches in Brazil’s most important regions. “In
1984, we opened our first branch in Pará, and in 1986 we built
another one in Ceará. In 1988, we set up one more branch in
Bahia, and in 1989 one in São Paulo. Then we opened our Espírito
Santo branch in 1990 and in Minas Gerais in 1997. Lastly came
the Rio de Janeiro branch. We expanded our business by opening
branches because we managed to get its dynamics down so that
we could serve our customers in various segments with the pro-
ducts we had. Over time, however, we closed some of those bran-
ches, and now we do business from six units, two in Cotia, São
Paulo, one in Sertãozinho, São Paulo, on in Fortaleza, Ceará, one
in Simões Filho, Bahia, and one in Recife, Pernambuco, and they
enable us to serve our customers all over the Brazilian territory,”
Romero assures.
Recognized for Developing Specialties
Isogama broke into the market on August 07, 1987 and in only a
few years gained recognition for its quality products and services.