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10
Setembro 2012
PAINT & PINTURA
to resume growth and display a considerably
positive result by the end of 2012.
Nevertheless, there are some factors which
preoccupy the industry, such as the apprecia-
tion of the US dollar, which has had a cascade
effect on prices for raw materials, including
acrylic monomers and other additives used in
resin formulations, causing some discomfort in
the marketplace on account of the difficulties
passing along cost increases.
Concerning trends, this market has been incre-
asingly demanding in terms of performance,
seeking environmentally compliant products,
such as low-VOC, alkylphenol ethoxylate-
-free and low-cost formulations. In view of
this scenario, in spite of the existing crisis, the
evolution in technologies and “green” trends, an
example of which are waterborne acrylic resins,
have been securing significantly positive results
for this market, thereby mitigating the proble-
ms to some extent.
Monomers - New Developments Following Environmental
Compliance Trend
The paint industry is in search of monomers with low odor and enhanced per-
formance in durability, flexibility, resistance properties and, above all, low or no
VOC emission, all of which are directly related to the trend towards environmental
compliance.
Monomer producers have been consistently investing in research and develo-
pment aiming at environment-friendlier products on both the production and
application sides. These are intended to meet new market requirements not only
for novel products, but also for improvements in existing ones, especially in terms
of sustainability. The gradual replacement of traditional products with environ-
mentally friendly alternatives makes the evolution in monomers greater than in
conventional technologies.
The Brazilian market in monomers and other key ingredients for the most varied
of types of paints and coatings continues evolving, keeping pace with the growth
in the paint industry. A remarkable contribution to this comes from the building
and construction industry, which has been a target for massive investments over
the past few years, while benefiting from government incentives, and accounts for
the consumption of 65 percent of all paints produced in the country.
However, the international crisis winds up having effects on the economy as a
whole, as the raw materials and additives used in the production of paints and
coatings fall subject to changes in world prices and supply and demand condi-
tions. Nevertheless, the fact remains that industry has positive expectations for
the domestic market, notwithstanding that the 2012 year-end results may be more
modest.
The growth potential shown by certain industry segments, combined with govern-
mental actions to strengthen the economy, does justify the optimistic expectations.
The paint industry is still on the rise and expects its performance in the second
half to be better than in the first, particularly in the decorative paint segment, as
the business conditions in building and construction are typically more favorable
half way towards the end of the year. As paint sales grow, so does those of mono-
mers which are used to produce them.
6th Latincoat & Adhesives Stirs Up Porto Alegre
The conference had a massive attendance by the local manufacturers’ workforce,
totaling 337 registered visitors.
The 6th Latincoat & Adhesives was held in the state capital of Rio Grande do Sul
and attended by 337 registered representatives of the industry, reviving the suc-
cess of the regional events that Agnelo Editora, publisher of the Paint & Pintura
and Lojas de Tintas magazines, has been setting up in all parts of Brazil.
After 10 years in the São Paulo state capital, the trade show was held for the first
time in the Porto Alegre Metropolitan Area, Rio Grande do Sul, at the FIERGS (Rio
Grande do Sul State Industries Federation) Convention Hall, with the support of
several local paint and adhesive companies.
Agnelo Editora’s Chief Executive Officer Agnelo de Barros Neto, who opened the
conference with a lecture entitled “Paint Market: Current Scenario and Prospects,”
took an in-depth approach to the movements observed in the industry over the
past few years and, based on studies and growth estimates for the next decade,