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8
Dezembro 2012
PAINT & PINTURA
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Editorial
Exciting Prospects
Since this is the year’s last issue, providing an overview of 2012 and an outlook for 2013 in the paint industry seems in
order, and by the way, the upcoming year promises to be a period of recovery and sustainable growth. This year has been
marked by instability, as the projected growth in Brazil’s economy for 2012 has been revised downward from 1.52 to 1.50
percent thus far, i.e. the projected GDP growth hardly even hits 2 percent. This scenario confirms the downturn in the
economy, but business is picking already in the paint industry. Companies engaged in the industry say that even though they
had a rather tough first half, as they saw the demand for their products decrease, they have experienced significant recovery
and growth in the second half.
The prospects for 2013 are much more favorable, particularly due to the excellent growth opportunities to be provided to the
paint market by the automotive and building and construction industries, for example, as well as the major sporting events
that the country will host, namely, the 2014 FIFA World Cup and the 2016 Olympic games, which will help to boost growth.
The year 2013 will also see the paint industry continue benefitting from the decrease in payroll charges and the extension of
the tax cut for paints provided by the federal government.
As for numbers, the expected GDP growth for 2013 is 3.94 percent for the time being, and the paint industry, according to
information provided by Abrafati, will outgrow the GDP by 1 percent. The inflation rate is expected to reach 5.2 percent by
the end of this year and then fall to 4.9 percent for 2013.
Considering that an upswing is already taking place in 2012, we can only expect good things and great growth oppor-
tunities for 2013. I cannot help quoting the sentence of the year: “The world has turned its eyes to Brazil.” This is actu-
ally happening. The Brazilian market has indeed become very attractive to other countries, so much so that mergers and
acquisitions of foreign companies have occurred in our country and tend to gain intensity over the next few years. One other
extremely important factor that will contribute to the upturn in the economy and to sustainable growth for the years to
come is the increase in consumer purchasing power, which shows potential to continue.
Merry Christmas and a prosperous New Year to you all!
Lucélia Monfardini
Interview - New Strategy
Appointed vice president of BASF’s Dispersions and Pigments business
for South America on July 1st, 2012, Marcos Allemann has a degree in
agronomical engineering from the University of São Paulo (USP) and
graduate specialization in industrial operations from Fundação Getu-
lio Vargas (FGV). “I started my career in the chemical industry in 1983
at the Brazilian fertilizer company Fertibrás. In 1990, I joined Ciba-
Geigy as sales manager for the Pigments business. Five years later I
was promoted to director for Latin America. Since then, I’ve taken jobs
in other industries, such as textiles and paper, but always having some
connection with the paint business in Brazil and abroad,” Allemann
tells.
In 1998, Allemann joined Ciba Specialty Chemicals, where he built his
career. He was based at the company’s headquarters in Basel, Switzer-
land, as head of global sales of paint rawmaterials. At BASF SE’s 2009
acquisition of Ciba Holding AG, Allemann played a key part in the
process of integrating the two companies, and was subsequently in-
vited to be director of Paper Chemicals for Latin America. “I developed
my career at Ciba, leading its global sales of paint ingredients, such as
pigments, additives and resins. Following the acquisition, I worked for
three and a half years in the paper chemicals business and, as a result
of some internal changes, I’ve only recently gotten back to the paint
ingredients business,” Allemann says.
In the full version of our interview with vice president Allemann,
available in Portuguese only, he talks about his main challenges and
plans in the new position and tells details concerning the company’s
structural changes in the dispersions and pigments business aimed at
boosting its growth in South America.
Organic Pigments - Color Strength and High Performance
Innovative organic pigments feature stronger colors, combined with
enhanced performance, durability and the lowest possible environ-
mental impact, which makes them some of the best options, as well as
an alternative to heavy metal-based pigments.
The Brazilian market in organic pigments has been keeping pace
with the development in the industries where they are used, such as