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Paint&pintura | Outubro 2013
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new partnerships to expand its product range for strategic markets.
With bold plans, Quimicraft has entered into new partnerships and is
starting a joint venture with one purpose in mind: to grow and expand
its business in several market segments. “We intend to grow and gain
visibility in the marketplace, and we’re achieving this through partner-
ships and acquisitions. We always seek new segments and are open to
proposals and new deals, and that’s why we were contacted by French-
-based ALM and Spanish-based Laiex for sales representation in Brazil.
These companies understand that Quimicraft is a great door into our
country, which creates opportunities for the world,” days director of
operations Edison Veneziano.
For its new projects, the company is undergoing a restructuring process
and says that they will provide customers withmore complete solutions.
“Quimicraft wants to increase its share in the paint market, and now
we have international experience. ALM and Laiex are coming to Brazil
through our company, as we will be their distributor here. But we don’t
want to stop. We intend to further expand our business, and we’re
welcoming any company interested in doing business in the Brazilian
market and open to new ideas. We’re seeking more partners because
we want to expand our market coverage and product range,” says sales
director Marcelo Reis.
Quimicraft is truly a company without technological borders which is
banking in the growth of various industries, particularly building and cons-
truction. “We think that companies will increasingly rely on complements
to their structures, and this is what we’re offering to our new partners,
such as Laiex, which produces rawmaterials for various segments, such
as synthetic grass, asphalt, wood coatings, textiles and leather, and
ALM, which supplies products for the entire water treatment process.
Andmore news are yet to come, such as a partnership and technological
exchange between Micron-Ita and Quimicraft,” Veneziano anticipates.
Events Abrafati 2013 Celebrates One More Major Success
The 13
th
International Exhibition of Suppliers to the Paint Industry and
13
th
International Paint Congress, known for short as Abrafati 2013, took
place very successfully from September 16 to 18 at Transamérica Expo
Center, in São Paulo.
Bringing together 270 suppliers to exhibit a vast range of solutions for
the paint and coating industry, Abrafati 2013 gave business a boost of
motivation. Thousands of highly qualified professionals were able to see
the state of the art in rawmaterials, processes, products, technology and
equipment, creating numerous opportunities for the paint industry to be
more and more innovative and sustainable.
In the booths and isles, the space was ideal
for closing deals, discussion business, sharing
information and bonding, and that will boost
growth across the paint supply chain. “Abra-
fati 2013 showed the innovative profile of our
industry and confirmed its huge potential
for growth, underpinned by sustainability.
Attendees were fully satisfied with the trade
show and the opportunities they had to ex-
pand their knowledge, find answers to new
challenges, get closer to their peers and do
business,” says Abrafati’s chief executive
officer Dilson Ferreira.
At the same time, the very high-end program
from the congress provided a very consistent
overview of relevant innovations and trends.
Leading international experts shared with