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| Paint&pintura | Novembro 2013
assistance and color development services.
With tinting concepts dating back to the 1960’s, CPS
Color has roots in three pioneering companies: Tikkurila-
-CPS, Winter Bouts, and Corob. Its head office is based in
Finland, where it has its main colorant plants. “We are in
the business of providing tinting solutions through the
three of our business units: Colorants, with its main plant
in the Netherlands; Equipment, in Italy; and Customer
Service & Support. We also have plants and research and
development centers in China and India, as well as sales
offices with local inventories in Asia, the United States,
Russia, Uruguay and Brazil. Our sales representatives and
distributors are spread all over the world,” says Reubens
da Cunha, VP and head of sales for Latin America, who
adds that the companies Lenteq (Netherlands) and Pi-
nova (Switzerland) were merged into CPS Color in 2011.
The company started selling equipment in South Ameri-
ca back in 1991, and it came to Brazil two years later to
supply colorants to customers in the paint and coatings
market. “Today, the company has 900 employees around
the world, and annual sales of approximately US$ 300
million. In Brazil, our facilities are located in Barueri, São
Paulo, where we have 64 employees, including speciali-
zed technicians who performmaintenance and technical
service tasks on our machines across the country, as well
as sales andmanagement departments and a laboratory
fully equipped to develop colors and new products for
our customers,” Cunha points out.
CPS Color’s activities are concentrated in Europe, which
accounts for 70 percent of its business, and South Ame-
rica, with 11 percent, half of which in Brazil. “Our point
of difference in the Brazilian market is the service and
support we provide to our customers, comprising pre-
and after-sales follow-up and complete technical assis-
tance. We do business in a rather specific niche market
in Brazil, where the good functionality of our products
is essential to our customers, as it adds value to their
business. Before closing any deal, we provide our each
customer with advice to determine its specific needs and
requirements, so that we can offer the best solution for
its tinting system,” Cunha concludes.
Solvay Hold Event to C e l ebrat e 150- Y ear
Anniversary
Solvay celebrates 150 years of existence and invests to keep on
creating innovative and sustainable chemistries. In Brazil, the
group has been doing business for 94 years through Rhodia.
To celebrate its 150-year success story, the Solvay Group
through a dinner party on October 24 at Casa Fasano, in São
Paulo. The function was attended by Osni de Lima, president
of the Solvay Group in South America, and Gilles Auffret,
board member at the group’s corporate offices. There was a
presentation by a special guest, pilot André Borschberg, CEOof
project Solar Impulse, the first solar airplane which can fly day
and night. Sponsored by Solvay, the Solar Impulse aircraft has
recently flown more than 6,000 kilometers across the United
States without using a drop of fuel.
As an international chemical group, Solvay assists industries
in finding and implementing ever more responsible and
value-creating solutions. The group is firmly committed to
sustainable development and clearly focused on innovation
and operational excellence. Serving diversifiedmarkets, Solvay
gets 90 percent of its revenue frombusinesses that are among
the top three global leaders in their field. Headquartered in
Brussels, the group employees around 29,000 people in 55
countries and had sales of € 12.4 billion in 2012.
Expansion Plan
Iquine announces new brand identity and confirms construc-
tion of new plant in Brazil’s Southeast region
Iquine is determined to grow. The idea is to get its decorative
paints among Brazil’s top-three best sellers. The company aims
to get there within the next four years. To achieve that, Iquine
invests approximately R$ 15 million inmarketing each year. By
the end of this year, it will announce the construction of a new
plant in the Southeast region. “In the North andNortheast, we
are the leading supplier of decorative paints, with capacity of
6 million liters per month. We have a 35-percent market share
in these regions. Nationwide, we’ve hit 8.5 percent. We invest
quite a lot in furtherance of our ideals. This year alone, R$ 4
million have been appropriated to the upgrade of our plant
in Jaboatão dos Guararapes, Pernambuco. We’re about to
announce the construction of a new production plant, either