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| Paint&pintura | Novembro 2013
Investments - New Site Set Up as Part of
Expansion Strategy
Alcolina is expanding its business in several industry seg-
ments, including the paint industry, and opening a new,
40,000-square feet site in Cravinhos, upstate São Paulo.
Alcolina started its activities in 1996, originally in the town
of Sertãozinho, São Paulo and focusing on the sugar
and alcohol industry. As business grew, in 2004 Alcolina
moved to much larger facilities in Cravinhos, São Paulo,
where it has considerably increased its output, hired
more employees and received its ISO 9001 certification.
“Our plan was to be the sugar and alcohol market leader
in 10 years’ time. As it turned out, we did it earlier. We’ve
also started serving customers in other segments, such
as citrus and coatings,” sales director Rogério Barros
points out.
As further expansion was needed, Alcolina kicked off
a new industrial site project in 2010, also in the town
of Cravinhos, mostly so it could serve customers in the
sugar and alcohol, pulp and paper, citrus, paint, tanning,
water treatment and other industry segments. “We’re
about the complete the construction of this new site
so we further improve our supply to these industries.
As a matter of fact, we have entered into a partnership
with BASF that makes us representatives and dealers of
all their water treatment molecules, which has been a
significant contribution to our growth. And now, since
we’re starting to supply Petrobras with water treatment
products for its oil and gas rigs, our work will be gigantic.
Alcolina is currently one of the largest companies in the
chemical industry, and it is in this exciting context that
we’ll keep expanding our business and achieving major
victories,” says Barros.
Innovation - Four Decades of Solutions
With a history of developing high-performance surfac-
tants and specialty chemicals, Oxiteno keeps on revolu-
tionizing the marketplace with increasingly sustainable
solutions.
Oxiteno, controlled by the holding company Ultrapar,
has been recognized for the past 40 years for the inno-
vative surfactants and specialty chemicals from its Paints &
Coatings, Personal Care, Home Care and I&I, Agrochemicals,
Oil & Gas and Functional Products business units. “Oxiteno
stands as a global company who contributes to evolution
through chemistry. Oxiteno’s internationalization strategy
has evolved significantly since the 2000’s. Oxiteno is now the
Latin America’s leading surfactant producer, and we’re part
of Ultrapar, one of Brazil’s top-ten business groups,” stresses
R&D manager Nadia Andrade Armelin, of Paints & Coatings.
Established in 1970, Oxiteno actually started up on December
7, 1973. Today it has 1,800 employees. In Brazil alone, the
company has offices in São Paulo and production plants in
Mauá, Tremembé, Suzano, Triunfo, and Camaçari. Globally, it
has Research, Development and Technology Centers in four
countries, namely, Brazil, Mexico, Venezuela and Uruguay,
offices in nine cities - São Paulo, Bogota, Buenos Aires, Cara-
cas, Mexico City, Pasadena, Brussels, Shanghai, andMontevi-
deo -, and 12 industrial sites in five different countries - Brazil,
United States, Mexico, Uruguay, and Venezuela.
Through its Paints & Coatings business, Oxiteno turns to te-
chnological innovation to ensure the superior performance
of its products, combined with sustainability, particularly for
building and construction and the automotive industry. “Our
portfolio covers a diverse product range, including oxyge-
nated solvents, surfactants and coalescing agents. We also
develop formulations that feature high renewable carbon
contents and are low-VOC (Volatile Organic Compound),
HAP-free, low-odor, biodegradable, energy-efficient and
packing-efficient. Products formulated with raw materials
from renewable sources further reaffirm our commitment
to develop increasingly sustainable solutions. Our products
are used as raw materials in the formulation of decorative
paints, automotive and wood coatings, printing inks and
metal packaging coatings,” Nadia says.
Celebrating its 40-year anniversary this year, Oxiteno is about
to reap the rewards of the completion and maturation of
its investments in Brazil, as it focuses on its international
expansion plan. “The company has investments in the pi-
peline in the United States and Mexico, with the addition of
Uruguay upon implementation of our business acquisition
plan,” Nadia announces.