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| Paint&pintura | Novembro 2013
Positive Signs
So here we are with our last issue of 2013, which gladly
brings you great news on the year’s last quarter, when
signs of significant improvement began to appear across
the industry, encouraging positive forecasts for 2014. The
pick-up in business was first detected precisely in the
month of October, when the industry grew 0.6 percent,
and even though it’s too early to call an exact forecast
as I write this editorial, Brazil is expected to resume eco-
nomic growth, and positive figures will be announced at
the close of this quarter.
Investments that pointed to an upswing from the word
go have been one of the primary factors leading to this
result, as reflected in the 0.6-percent increase in orders
for capital goods —machinery, equipment and vehicles
used to produce, distribute and transport other goods.
Another industry that has displayed growth in the period
is building and construction, with a 2.4-percent increase
driven mostly by the expansion of real estate credit.
However, the word is that this is rather weak growth,
which it certainly is, but, as typical Brazilians, we believe
2014 will be a much better year. And this belief is based
on the positive signs that are already out there in the
marketplace. Not to mention that the upcoming year is
World Cup and election year, which events will help to
boost the country’s economy.
As for theGDP growth, while earlier forecasts for this year
were at 2.5 percent, the actual rate is currently expected to be
slightly down, somewhere between 2.2 and 2.3 percent. This
would have been due to a 2.2-percent decrease in investment,
which has been considered the main cause of the preceding
0.5-percent GDP decrease that rained on the parade of lead-
ing analysts.
My point is there has been a big hindrance to economic growth
in Brazil, and that is lack of investment, but this should change
soon. Either way, for the fourth quarter of 2013, growth is still
expected, as moderate as it may be, in both the industry and
the GDP. And we are not going to suffer much anxiety about
the result, as 2014 is just about to begin. I am certain I’ll be
bringing good news to all of you next year!
Happy New Year!
Lucélia Monfardini
Defoamers - Undesirable Bubbles Banned by
Defoamers
Foam seriously interferes with the end product, hurting
its performance and occasionally even causing certain
defects at application. This is why the industry needs
defoamers, which are expected to not only deliver excel-
lent performance and high yields, but also have a lower
environmental impact.
Far beyond just preventingbubbling inpaints andcoatings,
defoamers are now extensively used on account of their
added benefits to the formulation, such as enhanced
end product performance, better finish, improved yields,
optimized pigment dispersion through air release, gloss
enhancement and retention, wet film formation, leveling,
reflectance, etc.
Just about every single paint or coating needs the addition
of a defoamer to its formulation, and defoamer suppliers are
committed to bringing into the marketplace more and more
innovative defoamers at increasingly competitive prices, and
especially to following environmental trends. In addition, as
grows the use of water-based systems in decorative paints,
industrial coatings and automotive OEM and refinish coatings
inBrazil, so does the consumption of defoamers. “The Brazilian
market for defoamers has been growing at the same pace as
the use of water-based paints and coatings. There’s a growing
trend towards using these systems because they are generally
more sustainable products and have a lower environmental im-
pact. Currently, while usingmineral oil-based additives, we also