clipping
metwiththeorganizersandweretoldthattheyaremoreconcerned
withusingproducts thatwill leavea long-lasting legacy, rather than
temporary beauty. We have also painted the metal structures of
World Cup stadiums inNatal and Fortalezawith products fromour
industrial line,” he says in reference to two of the host cities of this
year’s FIFAWorldCup.
“FortheOlympicGames,”theexecutivecontinues,“wewillprobably
have a some partnerships on a larger scale than for theWorld Cup.
Oneofthereasonsiswebelievethiswillbeanatypicalyearbecause
ofthelargenumberofbreaksandidledaysduetothesoccergames
and the presidential elections, soourmajor challenge lies in 2014.”
Andmoreproductsareyettobelaunched.Ivyhastoldthemagazine
exclusively that Sherwin-Williams is going to launch three products
beforethegames.Later,anotherthree.Andwithoutgoingintoany
details,heanticipatesthatthecompanyissoonintroducingasurpris-
ingproduct.“I’mnotatlibertytosayanythingnow,butproductsare
at a final testing stage in the United States whichwill revolutionize
the way coatings are applied. Soon enough, everybody will learn
about the newdevelopment.”
Moving Towards Evolution
UK-based Thor, which started operating in 1959 and now has 14
subsidiaries spread around the world, has been banking on the
Brazilian market and investing massively in the past few years to
expand its facilities and product portfolio.
The company’s business is divided into three platforms: industrial
biocides, preservatives for personal care, and flame retardants.
“With 13 years of activities, Thor Brazil has been transitioning
since 2010, when the company began tomake its first major
investmentsinBrazil.Inthe2010-2012period,investmentsto
the tune of US$ 2millionweremade in a newplant covering
approximately 4,000 square meters, located in Barueri, São
Paulo, which has tripled our capacity for bactericides and
introduced fungicide and algaecide lines. As our footprint
has obviously changed since then, we intend to capture a
significant share in the Brazilian market in the mid term,”
announces Thor Brazil’s business director Ridnei Brenna.
With these investments, Thor Brazil, which used to be
very dependent on imports from its head office and other
subsidiaries of the group, now produces blends and dilutes
active ingredients locally. “Industrial biocides areThor’s core
business all over the world, and it is in the industrial biocide
segment that we came to serve our customers in Brazil, so
weimportactiveingredientsandblendthemhere.Untilnow,
we have only produced biocides for industrial applications,
such as bactericides, fungicides and algaecides, but starting
in April this year, we are going to expand our portfolio with
bactericidal and other blends for personal care products. To
that end, we are going to invest US$ 100,000 to adapt our
production facility,” Brenna says.
Axalta Coating Systems Continues Investment
Program in Brazil
Axalta Coating Systems, a leading global supplier of liquid
and powder coatings, will begin the next phase of cons-
truction to significantly expand its waterborne produc-
