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| Paint&pintura |Abril 2014
Bright Prospects
This April issue of Paint & PinturaMagazine ismore than
special,asnotonly is itcirculating inallofLatinAmerica, it is
alsopresent at theAmericanCoatingsShow2014, agrand
event taking place fromApril 8 to 10 in Atlanta, Georgia
(USA), and bringing together all major companies in the
paintandcoatingsindustry.Infact,exhibitorsincludeAgnelo
Editora,which isonceagain takingpart inan international
tradeshowwiththeconcernandtheaimto informandbring
backtotheBrazilianmarketnewsonallnewdevelopments
and innovationsof the industryaroundtheglobe.
Inadditiontobeingtherewith itsownbooth,AgneloEditora
isdelivering itsfirst lectureat an international trade show,
consistingofasummaryof its latest studyof thepaintand
coatingsmarket entitled“IndustryOverview–Decorative
Paints”,presentedbyFranciscoRacz, an independentcon-
sultant on coatings and related business areas, especially
in LatinAmerica. It is agroundbreaking studyof thepaint
market inBrazil,Chile,ArgentinaandUruguay,withstatistic
datacompiledby industryexpertshiredbyAgneloEditora
for this solepurpose.Donotmissour full coverageof this
show intheMay issueofPaint&PinturaMagazine.
On the following pages, you, readers, will also learn how
successfulthePaint&PinturaCoatingsTechnologyandMan-
agementForum intheNortheastRegionwasyetagain,this
timeonMay12and13atBlueTreeHotel, inFortaleza,Ceará
(Brazil),presentingtheregionwith16 lectures,fourofwhich
onmanagement and industry trends, and 12 on technical
themes,whichweredeliveredbysuchimportantsuppliersas
Cabot,Intertank,Iguatu,Coatex,Lonza,Evonik,D’Altomare,
Polystell,quantiQ, Imerys,MoraisdeCastro,andEastman.
Another featured article in this issue is an interviewwith
Netzsch,acompanyfocusedongrowthwhichisseeingplans
materializeandmaking investmentsthisyear.Thecompany
isgoingtoopenanewplantandhasbeenconstantly invest-
ing inequipment, laboratoryfacilitiesandnewtechnologies
fortheBrazilianpaintandcoatingsmarket.Andtheonetellingall
thenewsisNetzschEquipamentosdeMoagem’sbusinessdirector
GiulianoAlbiero.ReadthefullversionoftheinterviewonpagesXX.
However, besides thegoodnews brought to you in its articles,
this issue could not fail tomention the results of the Brazilian
economy, asanalyzedbyexpertswhoasyetprovideanequally
positiveoutlook for allmarkets, including, as a result, thepaint
and coatings industry. BrazilianGDP (Gross Domestic Product)
indicators point to a gradual upturn in the country’s economy.
“Wegrew 1percent in2012and2.3percent in2013.Weareona
growthpath andwill remain so in 2014. It is important topoint
out thatwhatwe’veexperienced isqualitygrowth, in that ithas
beenboostedby investments,”stressesMinisterofFinanceGuido
Mantega, adding that it isestimated that investmentswill reach
24percentof theGDPby2020.
Everything suggests that conditionswill bemore favorable to
theBrazilianeconomy in2014.Business isalreadypickingup inall
markets,andthe industrywilldisplaygrowththisyear,expanding
itsexportsthankstomorefavorableexchangerates.Anadditional
keyfactorhasbeenan increase inproductivity,which isreducing
costsand improvingefficiency.
Enjoy!
LucéliaMonfardini
Interview - StrategicMarket
Netzsch Brazil is seeing plans materialize andmaking
investments in2014.Thecompany isgoingtoopenanew
plant and has been constantly investing in equipment,
laboratoryfacilitiesandnewtechnologiesfortheBrazilian
paintandcoatingsmarket.
Part of the German family-run group Erich Netzsch Holding,
Netzsch Brazil is its largest branch outside Germany and has
beenmakingsignificant investments,which in includeanewpro-
ductionplantthatwillbeopened inthesecondhalfofthisyear,
