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| Paint&pintura | Junho2014
Going forSixthChampionship
BeginningthismonthofJune isoneofthemostawaited
events inthepastfewyears, theWorldCup,whichbrings
along awhirl of expectations for bothduring and after
the event, especially concerning the performance our
economy for this year. Thedata available todate show
some advance in the first quarter, when the Brazilian
economy grew 0.2 percent over the previous three
months. Thegrossdomesticproduct (GDP), for itspart,
increased by 1.9 percent compared to the same period
of 2013. Nevertheless, theestimates fromanalystswho
had forecast near-zeroGDPgrowth for theperiodhave
indeedbeenconfirmed.
Unfortunately,accordingtodatafromthe IBGE(Brazilian
InstituteofGeographyandStatistics),while investments
shouldbeat relativelyhigher levels, theyactually fell 2.1
percentcomparedtothepreviousquarterduetoseveral
factors, such as a decrease in imports of capital goods,
and a fall in the domestic production of capital goods,
aswell as inbuildingand construction, especially in the
field of infrastructure, which includes construction of
highwaysandgenerationofpower, for example.
According to the Central Bank’s latest announcement,
economistsexpecttheeconomytogrowby1.63percent
thisyear.MinisterofFinanceGuidoMantega,ontheother
hand, anticipatesagrowth rateof 2.3 to2.5percent.
Be that as it may, the paint and coatings industry has
already reaped the rewards andwill still achieve great
results this year thanks to theWorldCup.With the construc-
tion of stadiums and other facilities for the event, the paint
industryhasseizedopportunities, introduced innovativetech-
nologies, anddemonstrated it is ready tomeet the demand
and lots of different requirements, especially for stadiums,
hotelsandairports, amongother segments.Accordingly, the
WorldCuphasbeenamajorbusinessgenerator for thepaint
andcoatings industry.
WewillberootingfortheBrazilianteam,sothattheymaywin
again and become a six-time champion in 2014. In addition,
all industries, especiallypaints and coatings, areexpected to
growfasterand improvetheresultsoftheBrazilianeconomy.
Theseare thewishesofPaint&PinturaMagazine.
Enjoy!
LucéliaMonfardini
Interview - New Generation of Innovative
Solutions
Solvay is investing in its product portfolio, which in-
cludes sustainable innovations, especially in terms of
solvents.
Goingthrougharestructuringprocess, theSolvaygroup
is makingmassive investments to expand its product
portfolio, which entails research anddevelopment for
more sustainable innovations, as well as acquisitions
and partnerships with other companies in Brazil and
abroad. “Innovation is inRhodiaandSolvay’sDNA, and
getting innovation on themarket, which is somewhat
commoditized, issomethingofachallenge. Introducing
innovation,withnewmolecules and technical support
to our customers, is very important, andwe actually have
extensive technical expertise in Brazil. From this expertise
and thesoftwarewehavedevelopedover theyears,weare
going topropose innovativesolutions in the formof solvent
blends and new, eco-friendly substitutes for more harmful
solvents,”saysVilerJaneiro, seniorvicepresidentatSolvay’s
Solventsbusinessunit.
For themarket insolvents,Solvay intendstobring inadditio-
nal newdevelopments,which iswhy thecompany ismaking
changes to its organization and reinforcing its technical
service and R&D teams. One of the main changes made
recently was the appointment of Viler Janeiro as Solvay
Solvents’ new senior vice president. Janeiro has extensive
experience in this branch of the chemical industry known
