clipping
6
| Paint&pintura | Junho2014
TheWorldCup Legacy
Although theWorldCupdidnotendupasweBrazilians
expected,withBrazil coming in fourth, theevent had
reallypositive results to thecountry. Even thenumber
of tourists exceeded expectations, as the country
received around 700,000 foreign visitors in June, 132
percent above the average for themonth.
Minister of Tourism Vinicius Lages stated that the
World Cup represents a watershed in Brazil’s travel
industry, andwent as far as to say that ourswas one
of thebestWorldCups inhistory. Theevent increased
the shareof tourism in the country’sGDP,whichnow
corresponds to3.7percent. Inaddition, it hadamajor
economic impact—while the expected spending per
tourist was around R$ 1,800, it reached R$ 2,200 for
Brazilians and R$ 4,800 for foreigners. Accordingly,
around3.7million touristsshouldspendapproximately
R$ 6.7billion.
Another interestingpieceof informationcoming from
theCentral Bank is that foreignvisitors spentUS$365
million inBrazil for the firsthalfof June, up24percent
over the sameperiodof 2013.
Theseareonly someof the figuresdemonstrating the
benefitsof theWorldCup toour country. Let ushope
and believe that the Brazilian economy will display
morepositive results for thesecondhalf, and that2014
will surpriseuswithagoodeconomicperformanceand
growth above the forecasts.
Now, as regards thepaint industry specifically, it, too,was
able to reap the rewards of themega event. The demand
forpaints increased,particularly in thecolorsgreen, yellow
and blue. This is all not tomention the large construction
works associated with the event, including stadiums, air-
ports, hotels andmany other venues, whichwere finished
with innovative and sustainable paints, aswell as the new
constructionworks that areon theirway.
Inanutshell,weBrazilianshavemany reasons tocelebrate
thisWorld Cup. The positive results are already appearing
and will certainly change our growth projections for this
and thenext few years.
Enjoy!
LucéliaMonfardini
Interview -GlobalizedBusiness
Withmassive investments in its product range, Oxiteno
makes itsbusiness todevelopmoresustainableproducts
and customized specialties for customers around the
world.
With a broad product portfolio for the paint industry,
Oxitenohasbeen investing in its sites inBrazil andother
countrieswithaview todevelopingnewproducts, inclu-
dingmoresustainable innovations intermsof lowVOC, low
odorandnotoxicrawmaterials,allforcustomersnotonly
inthepaintmarket,butalso inothermarketsegments itserves.
In addition, the company has set itself two goals: globalizing
its products for thepaint industry, and investingmassively in
surfactantsmarket.
The person telling all details to Paint & PinturaMagazine is
Oxiteno’s Paints&Coatings businessmanager HugoGardelli,
who is responsible for thebusinessglobally. Beforeaccepting
hiscurrentposition, hewassalesmanager for theAgrochemi-
cals business and product manager for solvents at Oxiteno.
Previously,weworked inthepurchasingdepartmentatDuPont
