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| Paint&pintura | Setembro2014
For thefirsthalfof2014 therewasonlyaslight
increaseinthedemandforpigmentsatlargedue
tothepaintindustry’sslowgrowthintheperiod.
“As ithappens in theautomotive industry, the
leadingcolortrendsaretowardsshadesofwhi-
te,blackandgray,andother industrialmarkets
end up following that same trend. However,
inmarkets likepackaging, printing inks, plastic
paints, leatherandfootwearpaints,differentia-
tedcolorsandeffectsare inhighdemand, and
that’swhereorganic pigments come in,” says
ColormixpaintstechnicalsalesmanagerCristine
LopesCamargo.
Monomers - Market Invests in
Technology
Despitethepoorresults ineconomicgrowthfor
thefirsthalfofthisyear,suppliersofmonomers
comeupwithnewproducts through research
anddevelopment tomeetmarket requirements,while seekingenviron-
mentally friendly innovations.
Themarket inmonomershasnotgrownasrapidlyasexpected,especially
for thefirsthalfof 2014.But thatwasnot limited tomonomers.Neither
themarket for rawmaterials ingeneral nor thepaint industry itself has
displayedtheexpectedresults.“Initialgrowthforecastsdecreasedmonth
aftermonth,andthecloserweweretotheWorldCup, theworsethere-
sults.Themarketformonomerswasnoexception.Althoughconsumption
didn’tfall, ithasgrownfarbelowexpectation.SearchQuímicahadslightly
positive results.Ourprimary focus isonUV-curingmonomers, andsince
this is still anexpandingmarket, our resultswerepositive compared to
themarket at large,” saysSearchQuímica’s technical andnewbusiness
managerRafaeldeMoraesSantos.
Therewas no increase in demand formonomers in the paint industry
either.“Whileourresultsarebetterthantheywere lastyear,ourvolumes
werefarbelowour2013forecast,whichcausedthesupplytobemuch lar-
gerthanthedemand,affectingespeciallyprices inthismarket.Weexpect
betterresultsforthesecondhalfof2014,particularly inourUVsegment,
wherewestartedseeingmoreactivityamongourcustomersasearlyas
theweekaftertheendof theWorldCup,”saysSantos.
In theeyesofDanielHernandez, salesexecutiveatUBE, therewere two
verywell-definedmoments in thefirsthalfof2014. “Earlier thisyear,be-
tweenJanuaryandMarch,thedemandforourproductswassatisfactory,
without anymajorgrowth in themarketplace. In the followingquarter,
however,wesawa fall indemand formonomers.Now, sinceJuly, there
havebeensignsofsomerecovery.Therehasbeenno increase indemand
for existing products that arewell known to themarket. In fact, only
productswhich are either completely newor being introduced innew
applicationsareexperiencingan increase indemand.”
Forthemostpart,themarkethassomewhatshrunk,reflecting inthecon-
sumptionofmonomers.However,business isexpectedtopickup inthe
secondhalf. Inspiteof thisyear’sevents, suchas theWorldCupand the
elections,whichmayhaveanimpactonthepaintmarket,weareconfident
and inpursuitof growth throughnewproducts, suchasSipomer COPS
3, anewdevelopment that is locallyproducedand specificallydesigned
fortheBrazilianandLatinAmericanmarkets,”saysDaniloLopesPereira,
developmentandapplicationscoordinatoratRhodia.
Themarketreallyisconfidentinanupswingforthesecondhalf.“However,
ifwe take into consideration the closeof thefirst half, our growth rate
shouldrangefrom3to5percent,”saysJoséCarlosMenezes,marketand
productmanageratBandeiranteBrazmo.
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