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| Paint&pintura |Novembro2014
Projectionsand Estimates
For thesecond-lastmonthof theyear, growthprospects
arestill none too favorable. TheCentralBankannounced
earlier this month that its economists had lowered the
estimatedgrowth in theBrazil’sgrossdomesticproduct
(GDP)from0.27to0.24percent.Fortheyear,however,the
expectationremainsthesame,withtheeconomygrowing
atastableonepercent.
In lateAugust, the IBGE (Brazilian InstituteofGeography
and Statistics) announced that the Brazilian economy
shrankby0.6percent inthesecondquarterandcontinues
inastateof“technicalrecession”,whichmeansthatthere
has been negative growth in the nation’s GDP formore
than twoquarters ina row.
Minister of FinanceGuidoMantega soon stated that the
Central Bank’s 0.7-percent estimate is but a projection.
Mantega said that the growth rateprojectedby theMi-
nistryofFinance is0.9percent.“Projectionsvary,andthe
secondhalfofthisyearhasbeenbetterfortheeconomy,”
theministerpointsout.
However, these figures alreadywere expected, and the
year 2014 is practically over now. Let’s just hope that
2015will beamuchbetter year, bringing recovery to the
economyandall industries, including thepaint industry.
Inthedecorativepaintmarket,sales lostonepercent inthe
firsthalfduetodecreasedactivityamongretailersandalso
toadownturn in real estatesales. Thehigh interest rates
haveaffected theentire supply chain, including theavai-
labilityof credit topaint consumers. For next year, paint
salesareexpected tooutgrow theGDPbyonepercent.
According to a survey conducted by the Central Bank,
the SELIC rate, which is the key interest rate in theBrazilian
economyandhasbeen raised to 11.25percent, isexpected to
increase in2015.Forthecloseof2015, theforecasthasmoved
upfrom11.5to12percent.Asfor inflation,asmeasuredbythe
Broad Consumer Price Index (IPCA), the projection remains
at 6.45 for this year. For 2015, however, the forecast rose to
6.32percent.
Anotherrather interestingdatathatcameout istheprojected
foreign investment inBrazil,which iscurrentlyatUS$60billion,
with the samefigurebeingexpected for 2015.
Even though this has not been an easy year, with ups and
downsandaneconomicperformancebothpreoccupyingand
belowexpectations, as2015 isuponus,wearemorehopeful
andbelievingeverythingcanchangeand improve.One thing
of which I’m certain is everybody will make their share of
contribution togrowth in the industry.
Enjoy!
LucéliaMonfardini
Interview -RennerCoatingsExpandsBusiness
Withmajorinvestmentsalreadyinprogressatitsmanufactu-
ringsites,RennerCoatingsispreparingtocontinueexpanding
itsbusiness inLatinAmerica.
Planning toexpand itsoperations inLatinAmerica,Renner
Coatings has been investing to upgrade its Brazilian site,
including laboratoriesandmanufacturing, and in theacqui-
sitionof aplant inChile. “In theBrazilianmarket,wearea
leadingsupplierofperformance industrialcoatings,seeking
tosecurepointsofdifferencethatwillalwaysleadtoconstant
growth inourmarketshare,”saysLuizAndréOrtiz,director
atRennerCoatings.
Thecompanyhastwoplants inItaly,on intheUnitedStates,
one inSpain, and three inChile. “Wedobusinessmostly in
theBrazilianandChileanmarkets,wherewehaveproductionand
plantsandexportstoothercountriesinSouthAmerica,”saysOrtiz.
In the full versionof his interview, available inPortugueseonly,
theRennerCoatingsdirectorprovidesadetailedaccountof the
company’splanningprocessforthenextfewyears.
Special & Effect Pigments - Differentiated and
ColoredEffectsontheRise
Newdevelopments inspecial andeffectpigmentsare themajor
trend inthissegment,wheretraditionalproductsare increasingly
replacedbymoreappealingoptions incolorsandeffects,allwith
qualityandperformanceandenvironmentallyfriendlier.
While it is used in all paint and coatings segments, this kindof
pigmentstandsoutand isextensivelyused inautomotive, indus-
