clipping
trialandprotectivecoatings,decorativepaints,powdercoatings,
printing inksandothers.“Weseethatthankstomarketopportu-
nities,metallicpigmentshavebeenusedquitedynamically, and
the various applications are taking turns in terms of relevance,
whilenewdevelopments inmetallicpigmentshavebeengaining
moregroundandgradually replacing traditionalmaterials in the
marketplace.Astothe industry’sperformance, ithasbeenstable
over thepast three years,without any significant growth in the
total volumeofmetallicpigments for theBrazilianmarket,”says
Aldoro’ssalesmanagerAntonioLabeccaFilho.
Oneofthekeypointsofdifferenceofspecialandeffectpigmentsis
howtheyaddmorevaluetoendproducts,whileprovidinggreatva-
lueformoney,accordingtoLilianeSchwabLeite,marketingdirec-
toratBraschemical.“Thespecialandeffectpigmentsmarkethas
grownalotinpastfiveyears.AsBraschemicalpioneeredimported
effectpigmentsinthecountry,ithasfacinggrowingcompetitionin
thissegment.Also,moreandmorecustomerslookfornewdevelo-
pments,andourproductportfoliohasbeenexpanding.Todaywe
findfluorescent,phosphorescent,thermochromic,photochromic,
hydrochromic, metalized, aluminum and holographic products.
There isa trend towardsbringingnew technologies intoexisting
product lines, such as a new series of waterborne fluorescent
pigments andpearlescent pigmentswithdifferent nucleus
compositionsthatproposeneweffectsandgreatergloss.”
Thedemandforeffectpigmentshasbeengrowingconstantly
inBrazilandworldwidebecausenotonlydothesepigments
meet the requirementsof theautomotive industry, as they
didinthepast,theyarealsofitforotherimportantsegments
of thepaint industry, according toCristineLopesCamargo,
paint sales technicalmanageratColormix. “Thenumberof
globalmanufacturershasalso increased.Asaresult,market
leaderslikeEckartareconstantlylaunchingnewproductsthat
employcutting-edgetechnologytoassistourcustomerswith
theirformulationsbyprovidingimprovementsinprocessing,
applicationandvisual result.Allproductsandnewdevelop-
mentswe launch intermsofeffectpigmentsputthemarket
inastateofpermanentevolution.”
Oxygenated Solvents - High Performance and
GreenTechnology
Themarketforoxygenatedsolventshasfollowedtheglobal
trend towardsalternativedevelopments that combined in-
creasedefficiencywithgreatervalue formoney.“Brazilhas
beenfastatkeepingupwithkeyglobaltrendsforoxygenated
