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| Paint&pintura |Dezembro2014
paints,eventhougha few innovationshavebeen introduced
in thismarket,Dow remainsengaged in thedevelopmentof
differentiatedemulsions,withabettercost-benefit ratioand
continuous improvement, which are designed for specific
applications that value air quality, sustainability, and easy
applicationbyendconsumers.”
Packaging: Jerrycans, Drums and Containers -
Practical,Safe,Sustainable
Employing innovative technologies, jerrycans,drumsandcon-
tainersarepackagingmaterialsthateffectivelymeetcustomer
requirementswithsafetyandrespectfortheenvironment.
Industrial packagingmaterials, such as jerrycans, drums and
containers,havebeenchangingmoreandmore,using innova-
tivetechnologiesthatenhancesafety,qualityandefficiency in
all relatedprocesses. For this reason,manufacturersof these
products tend to always display significant growth, in spite
ofBrazil’scurrentlypooreconomicperformanceand the fact
thatthesegmentsservedhavenotbeenachievingsatisfactory
results either. “Thismarket has evolved significantly in the
past fewyears.Legal requirementsconcerningtransportation
of hazardousmaterials and customers increasingly eager for
differentiatedproductsputpressureon thosemanufacturers
for thedevelopmentof suitable technologies for thismarket.
TheMetalbasagroup serves customers in this segment in a
creativeway, focusing on product performance, improved
asepsis insidethepackaging,andcompetitivecoststhankstoa
rationaluseofsupplies,”saysMetalbasa’ssalesmanagerLuiz
CláudioVasconcelos.
In thepaint industry, industrialpackagingmaterialsareon the
rise.“Metalpackaging isalwaysup,andplasticpackagingalso
cametostay,becausetechnologicaladvancesinthatareahave
made themefficient products in all processeswhere they’re
used. Today, suppliersof theseproducts arebecomingmore
andmorecompetitivebyreasonofcustomerneedsandrequi-
rements, especially in thepaint industry,” says JoséRoberto
GamaDeMori,ofcustomerserviceatTamborline.
Plasticpackagingproductsdisplayevolutionandgrowthexpe-
riencedeachyear,accordingtoMarcusZippinotti,salesdirector
atBomix’sBlownProductsdivision.“Thathasbeengoingondue
tothegrowingdevelopmentofwaterbornecoatings, inwhich
aromaticsolventsarepracticallynotused.Accordingly,theycan
bekeptinsafe,practicalpackagingproductthatcanbestacked
and iscertifiedforthispurpose.”
Theneedforcompetitivenessandforreducingtheoperational
complexityof industrialcoatingspackagingproducts inthesu-
pplychainandtheconcernsandresponsibilities forthedisposal
ofcontaminatedpackagingmaterialshavebeenthemaindrivers
ofthebreakingoftheoldparadigmofone-waypackagingpro-
ducts,accordingtoLuizFranciscodaCunha,executivedirectorat
SchützVasitex.“Theopportunitiesforourplasticcontainerthatuses
antistatictechnologywereopenedfouryearsago,whenwebrought
thisnovel technology toBrazil. It isamajor innovationbecausewe
supplytheentiresystemrequiredforclosingthepackaginglifecycle,as
everythingweprovidetoourcustomerscanbemanagedandcollected
afterusethroughoutthecountryforrecyclingandwastetreatment.”
Inaddition, newmulti-layered technologieshaveenabledproducts
that used tobepacked inmetal packagingmaterials tobepacked
anddistributed in IBCs fromSchützVasitex,whichhave anti-static
properties, according toCunha. “One important segment that has
alreadyadheredtothisnewtechnology isautomotiveand industrial
coatings.Accordingly,despitetheveryslowgrowthofanearlystag-
nanteconomy,SchützVasitexhascontinuedtoexpandthroughthe
replacement of packagingproducts that our industrial customers
havechosentomake.”
Industry intheSpotlight-Distributionwith70Years’
Experience inSpecialtyChemicals
With 70 years of experience serving customers in such industries
aspaintsandcoatings,printing inks,scentsandfragrances,plastics
and adhesives,Midlanddistributes specialty chemicals and resins
manufacturedbyreputabledomesticand internationalcompanies.
Established in 1944, the company is located in themunicipalityof
Cotia,SãoPaulo,andpursuesthegoalofprovidingcustomersand
supplierswithinnovativesolutionsbymeansofproducts,specialized
technical assistance, support to thedevelopment of newapplica-
tions, anddifferentiated logistics. “Weconcentrateour effortson
managingareas thatwe consider strategic to thebusiness: sales,
technical, logistics,andfinance.Wehavemorethan30employees,
storagespacecoveringanareaof3,000squaremeters,andexpected
salesofaroundR$80millionfor2014,”sayssalesanddevelopment
managerRosanaHerminio.
Thanksto itsthrivingbusinessandextensiveknowledge inthefield
of importationand logistics,Midlandmeetsthe logisticsupportre-
quirementsofsupplyingvariousimportstocompaniesinthemarket
segmentsthat itserves.
Investments -CoimOpensLogisticsWarehouse
Tokeeppacewiththemarketplaceandespeciallythegrowth ithas
beenexperiencingoverthepastfewyearsCoim(ChemicalOrganica
IndustrialeMilanese),anItalian-basedcompanyspecializinginpolycon-
densationproducts(esters),polyaddition(polyurethanes)andseveral
otherspecialtychemicals,hasexpanded its industrialsite inVinhedo,
SãoPaulobybuildinganew logisticswarehouse.
ThelogisticswarehouseopeningeventtookplaceonAugust19atthe
Vinhedo IndustrialDistrict, SãoPaulo. “Investingonly inproduction
equipment isnotenough. Investment isalsoneeded toassureand
preserve thequalityofourproducts,” saysCoim logisticsmanager
SinvalZanquetta.
Itwasfromthatconclusionthatthecompany’spresidentJoséPaulo
