Revista Paint & Pintura - Edição 195 - page 8

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| Paint&pintura |Dezembro2014
MissionAccomplished!
With itsconcernandmission tospread information,Paint&
PinturaMagazine has interviewed a renowned consultant
on the fieldof coatings for this year’s last issue: Francisco
Rácz,whosebaggage includes40years’experienceat large
companies, andwhonowbelieves theBrazilianmarketand
economyportendabrightoutlookforgrowth.
Theconsultantexpectsthepaintindustrytoachievethesame
growth rate that it did last year. “Thepaint industry’s year-
-end results for2014will beverysimilar to thoseof lastyear
in total volume, andbasically thesameas lastyear fordeco-
rativepaints.AutomotiveOEMcoatingswilldisplayadropof
about 10percent,whereasautomotive refinishcoatingswill
showaslightgrowthdue toexpansionof thenation’sfleet.
In industrialcoatings,fortheirpart,therewasmoreofafall in
certainsegments,but,takenasawhole,theywillexhibitonly
a slightdecreaseasa resultof acombinationof autoparts,
automakers,andsomeindustrialinvestmentsbeingwithheld.
Asawhole,Ibelievetheyear-endresultsfor2014willbeclose
tothoseof2013.”
Ráczexplainsthatthecurrentrealityinthepaintmarketindica-
testhatitsgrowthistiedwiththepurchasingpowerofBrazil’s
middle class, whichhas beengrowing andwill continue to
growoverthenextseveralyears.However,whatishappening
intheindustryrightnowisaslightaccommodation,aprocess
of inventory adjustment. “According toour projections for
middle-classconsumerproducts,theirpercapitaconsumption
willkeepongrowingforthenextfewyears.Themarketshould
pickup in2015because therearenomore inventories to re-
duce, theautomotive industryhas seen their sales restored
toprevious levelsas large institutionalcustomersarebuying
again,andthecoatings industry,whichhasalsoexperienced
afewset-backs,isalsothefirsttobouncebackfromthecrisis,
andthat iftherewasoneatall.Fornextyear,theoverallpaint
marketwillgrow2to2,5percent,”Ráczanticipates.
Althoughavailableonly inPortuguese,seeonthenextpages
thefullversionoftheinterview,wheretheconsultantsharesdetails
concerninggrowthprospectsup to 2020 for themain segments
ofthepaintmarket,suchasdecorative,automotiveand industrial
coatings,whilediscussingsomeofthechallengesthatthe industry
willhavetofaceoverthenextseveralyears.
ThisDecemberissuebringsotherimportantarticlestotheindustry,
onsuchthemesasacrylicresins,defoamers,and jerrycans,drums
andcontainers.Inthem,supplierstalkabouttheirmaininnovations
inbothexistingproductsandnewdevelopments,alwaysinconnec-
tionwithsustainabilityandtheenvironment,whichhavebecome
keyconcernsacrossthesupplychain.
Paint&Pintura reaches thecloseof theyear2014withasenseof
missionaccomplished,havingspreadlotsofinformationinallofLa-
tinAmericathroughourpublicationsandmadeseriousinvestments
inregional forumsthathavetakenplace inBrazil’svariousregions
andprovedsuccessfulineveryedition.Asfor2015,AgneloEditorais
increasinglywell-preparedtoprovidethemarketwithinformation,
keepingthe industryupdatedeachminute.
Seeyou in2015!
HaveamerryChristmasandahappyNewYear!
Enjoy!
LucéliaMonfardini
Interview -Projectionsforthe Industry
Consultant Francisco ZoltánRácz provides an overview of
Brazilian coatingsmarket and its evolution, while outlining
prospectsfortheperiodfrom2015through2020.
With40years’experienceinthepaintindustry,FranciscoZoltán
Rácz,aconsultantandco-ownerofRácz,Yamaga&Associa-
dos, inanexclusive interviewwithPaint&PinturaMagazine
(thefullversionofwhich isavailable inPortugueseonly),talks
aboutthechallengesfacingthepaint industryandthegrowth
prospectsuntil2020foritsmainsegments,suchasdecorative,
automotiveand industrialcoatings.
Ráczhasworked for renownedcompanies inLatinAmerica, such
asAkzoNobel, DuPont andVanLeer, and since 2007hasbeenan
independent consultant tomajor companies, including Condor,
Sherwin-Williams, AkzoNobel, ITW, Helm, Evercoat, Elementis,
Permatex,Momentive, andothers. “Myexpertisebasicallycovers
allareascomprisedbythepaintandcoating industry:overallmana-
gement,marketing,salesandexportsmanagement,controllership,
assessmentandnegotiationofmergersandacquisitions,leadership
ofinternationalprojectteams,technologyandinnovation,business
development,andstrategicplanningmanagement,”he informs.
Thoroughlyanalyzingthe industry,Ráczsaysthat itsgrowthforthis
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