theexchange rateboomed, andcostswentup.Thatcombinationof factorsmade itavery
toughyearandcausedourresultstobeworsethanexpected inbothvolumeandturnover.”
Thefullversionofthis interviewwithDilsonFerreira isavailable inPortugueseonly.
InorganicPigments - Innovation inColorsandTechnologies
EventhoughBrazil’seconomyhasnotdisplayedanysignificantresults intermsofgrowth in
themarketplace,businesseshavingbeen investing innewtechnologiesandmoreandmore
innovativeproducts.
Essential to thevarious segmentsof the coatings industry, inorganicpigments impart key
propertiesand characteristics topaints, drivingmanufacturers to constantly invest innew
technologies,especiallyfeaturingenvironmentalcomplianceandsustainability.
According toCristineLopesCamargo, technical paint salesmanager atColormix, themain
advantagestousinginorganicpigmentsaretheirhighhidingpowerandoutstandingchemical
strengthinmostapplications.“Besides,inorganicpigmentmanufacturersaremoreconscious
oftheneedtoprovideproductsthatare in linewith internationalstandardscontrollingraw
materialsfreeofheavymetalsor inadequatetoxicsubstancesused inmanufacturingproces-
ses,aswellasthereleaseofwaste intotheenvironment.”
The strengths of inorganic pigments used inpaint formulations include increased hiding
power and higher resistance valueswhere properly combinedwith appropriate organic
pigments, according toMarcosZiravelloQuindici, of Transcor’s colorimetryandmarketing
team.“Wheneverthesecombinationscanbeused, theycanalso leadtosomereductionof
paintformulationcosts.”
ForJoséMarcosQualiotto,pigmentlaboratorymanagerforSouthAmericaatBASF’sResins&
Dispersionsbusiness,inorganicpigmentsusuallyhavegoodhidingpowerandgoodresistance
valuesduetotheirparticlesize,generally largerthanthatoforganicpigments.Theyarealso
displaygreaterheatresistanceandsolventresistance.“Indevelopingournewpigments,we
alwaysseektousehealthandenvironment-friendlytechnologiesandcomeupwithproducts
that provide application-related advantages, such as goods resistance values, high color
strength,andgoodshidingpower,amongstotherfeatures.”
AcrylicResins - InnovationsBringGrowthtoMarketplace
Suppliersofrawmaterials lookforalternativestogivethe industryaboostandkickoff2014
introducingnewproductstothemarket.
People in themarket foralkyd resinsareentering2015withoptimism, although results for
lastyeardidn’t liveuptotheexpectations.“Wehaveverypositiveexpectationsforthisyear,
asthere’sapromisingmarketforourproducts.Thegrowthweareabouttoexperiencewill
bea functionof economicmeasures that are soon to come. As amatter of fact,wehave
investmentplans forthisyear,especially investments innewproductdevelopmentandthe
implementationofanewresinresearch,developmentandapplication laboratory,”Ricieri’s
technicalmanagerJoãoBatistadaSilvapointsout.
Oneothercompanyanticipatingmorerapidgrowthforthisyear isASK.“Webelieve inconti-
nuedgrowth inouralkydresinsales.ASKwillcarryonwithouractionstocementtheArobras
andAskofenbrands inthemarketplace,while introducingthenewNecowel lineofaqueous
emulsionresinsandcopolymers.Weplantogrowtogetherwithourcustomers,keepingpace
withtheirchangingneedsandgainingtrustfromnewcustomers in2015.Accordingly,weare
alsogoing to invest inproductioncapacity for theNecowel line inBrazil,whichconsistsof
zero-VOC, aqueousemulsionalkyd resinsandcopolymers,”announcesAntonioCarrascosa
Filho,AKS’sapplicationengineerforSouthAmerica.
ÁguiaQuímica’sbusinessmanagerAguinaldoSoaressaysthattheentiremanufacturingsector
ishavinga tough timecopingwithBrazil’sstagnanteconomy.“Whileothermanufacturing
