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| Paint&pintura |Março2015
KeyOpportunities for 2015
The current situation of Brazil’s economy is really not
whatwehadexpected. TheGDP (GrossDomesticProd-
uct)forecastfor2015hasgonedownfromzerotominus
0.42 percent, and this is the last information published
so far. For next year, however, expectations aremore
optimistic,andtheeconomywillcontinuerecovering.The
BrazilianGDP isexpected togrow 1.5percent for 2016.
Thiswillberegardedasayearofsurvival forthe industry
at large. For survival, it is very important for companies
to plan and implement strategic actions involving in-
vestment, innovation and new developments, thereby
turning customers on to their points of difference. This
is thebigkey for companies to stay inbusinesswithout
struggling toohard.
Aspartof thoseactions, participating in thePaint&Pin-
turaCoatingsTechnologyandManagementForumsturns
out tobe agoodbusiness strategy for suppliers of raw
materials and equipment to the paint industry. Agnelo
Editorahas a real concern about thiswholepicture the
marketplaceand intendstocontribute,through initiatives
like this, to theevolutionof the industryandcompanies
ingeneralbydisseminatingnewsand informationallover
Brazil’snational territory.
To that end, Agnelo Editora invests its experience and
knowledge in a very special programof forums for this
year, whichwill againbe takingplace inmajor Brazilian
cities, such as Recife, Pernambuco; Novo Hamburgo,
Rio Grande do Sul; Rio de Janeiro, Rio de Janeiro; and
Criciúma, SantaCatarina. Through this channel, compa-
nieswill be able to reach several areas inBrazil, further
cementing their business, expanding their presence in
newmarkets, andprospecting fornewcustomers.
Theprogrambeginswith the 19thPaint&PinturaCoat-
ings Technology andManagement Forum in theNorth-
east Region, whichwill take place onMarch 11 and 12 in the
cityofRecife, Pernambuco, atHotelDorisol GrandRecife.
During the forum, technical lectureswill bepresentedbykey
companies in the industry, suchasArkema-Coatex,ExataCor,
Mineração Serra Branca, Allnex, Brenntag, Cabot, DuPont,
Intertank, Lonza, Lubrizol, quantiQ, Morais de Castro, Spec-
tracolor, and Imerys/Itatex.Alsopresentat this forumwill be
renowned professionals in the paint industry, such as liquid
coatingsexpertRicardoKairalla,whowill address the theme
“PigmentDispersionMechanisms”, andalsoFranciscoRácz,
co-owner of Consultoria Rácz, Yamaga & Consultores As-
sociados, whowill deliver the lecture “Evolution of Market
Value Perception Gives GrowthOpportunity to Paint Manu-
facturers”.
It’s opportunities like this that will make the whole differ-
ence in 2015. Let’s overcome together this delicate timeour
economy is going through, and thus ensure our survival in
themarketplace until it improves and brings along positive
results toeverybody!
Enjoy!
LucéliaMonfardini
Interview - Comprehensive ColorandAdditive
Portfolio
Specializing incolors,ColormixprovidestheBrazilianmarket
withorganic,inorganic,metallicandeffectpigmentsolutions.
It isnowcelebratinganewmajordistributedcompany inthe
fieldofadditives. SinceDecember 2014, Colormixhasbeen
distributingBYKadditives inBrazil.
Colormix’sCEOCarlosFernandodeAbreutellsuswhatthis
newdistribution agreement represents for the company’s busi-
ness. “This is anolddreamof ours. In reality, sincewe started
distributingproducts fromBYK, back in the year 2000, through
BandeiranteQuímica,wehavebeentalkingtotheGermans,who
kept tellingusabout theirwish tohaveadistributorwhowould
focusasmuchaspossibleontheir line.”
Carlos FernandodeAbreu also explains thatwhileBandeirante
Química has always done a good job at that, it has also always
