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| Paint&pintura |Abril 2015
IndustryGetsReady ForMajor Events
Thecurrentworldsituationcalls formarket incentives if
the industry is to show any positive results. One of the
most important international trade shows for thepaint
industry istakingplacethismonthtoboostbusiness: the
EuropeanCoatingsShow (ECS),betweenApril 21and23
inNuremberg,Germany.
The ECSbrings firsthandnews frommajormanufactur-
ersofpaints,coatings,sealants,adhesives,printing inks,
construction chemicals, rawmaterials and lots of other
products, such as BASF, Bayer, Brenntag, BYK, Cabot,
Chemipol, Chromaflo, Coatex, Corob, Cristal, Clariant,
Croda, Datacolor, DowCorning, DuPont, Eastman, Eck-
art,Evonik,HERO,Huntsman, IGMResins, Imerys, Ineos,
Inkamaker, Innova,Kronos,Lamberti,Lanxess,Lubrizol,
Merck, Momentive Performance Materials, Netzsch,
Omya, PPG, Reichhold, Silberline, Solvay, Tintomatic,
Tronox, Troy,Univar, andmanyothers.
Oneother important event scheduled for thismonth is
the Paint & Pintura Coatings Technology andManage-
ment Forum for the South Region, in the city of Novo
Hamburgo. In its twentieth editionnow, the forumhas
receivedmore than2,700attendees,whichmakes it the
industry’s most important touring event in Brazil. This
is going tobe the second forum this year; thefirst one,
held inMarch inRecife,Pernambuco,had 186registered
attendees, 17 sponsors, and24participating/supporting
paint companies.
TakingplaceonApril09atLocandaHotel,inNovoHamburgo,
RioGrandedoSul, the forumpromises tobring to the local
paintmanufacturersonceagain the latestdevelopments in
rawmaterialsandequipment,aswellaslecturesonmanage-
ment.Major companies of the industryhave already confirmed
their participation, such as Cabot, DuPont, Imerys / Itatex, and
Intertank, and largepaintmanufacturers located in theareaare
supportingtheforum.
Andthosewhothinkthatnogoodcancomefromthedepreciation
of theReal relativetotheUSDollararemistaken.Thiscouldbea
goodsigninthemidorlongterm,inthatitprovidesanopportunity
toexportmore,therebycreatingmorejobsandincreasingtaxrev-
enues,toraisethe levelofbusinessactivity,andtoreduceBrazil’s
tourismtradedeficitasBraziliansrefrainfromspendingabroad.It
isalsofavorabletosignificantforeign investments intheBrazilian
market involvingmergersandacquisitions, forexample.
Theentiresituation inwhichwefindourselvestodaycanchange,
andchange for thebetter. All of theseeventsarealreadygoing
tobring innewbusiness, investments,andpositiveprospectsfor
the industry.
Enjoy!
LucéliaMonfardini
Interview - Univar Brazil Banks on Brazilian
Market
Planning to expand its activities in the country, Univar
BrazilhasacquiredD’Altomare,complementing itsproduct
portfolioand increasing itsgeographiccoverage.
Univar Brazil has recently announced its acquisition of
D’Altomare, aBrazilian-basedspecialtychemical distribu-
tor, with the intent to increase its share in the Brazilian
market as a distributor of specialty chemicals, industrial
chemicalsand relatedservices.
With theacquisition, UnivarBrazil succeeded inexpanding its
geographiccoverageandpresence inBrazilandLatinAmerica.
Inaddition, ithascomplemented itsportfolioofspecialties,coat-
ings, lubricants andadhesives. Furthermore,UnivarBrazil has
addedthe90years’experience inthemarketplacefromUnivar,
whichhasastrongbusinesspresence in theUnitedStatesand
Europe,tothemorethan40yearsofexistenceofD’Altomare,a
companyspecializing inthedistributionofchemicalstocustom-
ers in thepharmaceutical, cosmetic, food, transportationand
manyother industries, including theagribusiness,witha solid
