Revista Paint & Pintura - Edição 202 - page 10

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| Paint&pintura |Agosto2015
increasinglymoremodern and innovative, easy-to-use and
totallysafeproducts.
Thedemand for and consumptionof plastic containers has
clearly increased in certain regions. “InBrazil’s North and
Northeastregions,theshareofplasticpailsinthepaintmarket
hasincreasedtovisiblelevelsandgrowseachday.IntheSouth
andSoutheastregions,however,therestill issomeresistance
toconsumingplasticpails,as theadvantagesof rectangular-
-shapedcontainersforpaintshaven’tbeenquiterealizedyet.
A surveyconductedbya leadingpaint companyhas shown
thatplasticpailsarepreferredbyendconsumersduetotheir
decoration (inmold label), theability to reuse them, the fact
that theycannotbedented, don’t rustandprovidegainsof
up to33percent in logistics,” saysRealplastic country sales
managerEuricoJoséGuedes.
Today,virtuallyallpaintmanufacturersprovidetheirproducts
inplasticpails inat least one segment, according toFibrasa
CEOSérgioCastro.“Eventhoughsteelcansarestillmoreused
inmostofthepaintandcoatingsmarket, it isundeniablethat
plastichascontinued toadvance in thissegment inBrazil. In
therestoftheworld,plasticcontainersprevailforwaterborne
coatings.”
ForMetalG, thedemandhasbeengrowingdue to its latest
developments, according to the company’s salesmanager
PériclesLima.“Themarketforplasticpailshasbeengrowing
a lot, especially in theSouth, North andNortheast regions,
breakingtheparadigmandshowingthattheyareaverygood
replacementformetallicpackagingmaterials,astheyreduce
logisticscostsandthespacerequiredforstoringthembecause
customerscanpurchasesmallerquantitiesandstackonepail
intheother,whichisnotpossiblewithmetalliccontainers.The
economyofstoragespace isaround70percent.”
IntheeyesofGroupack’ssalesmanagerPricilaMarques, the
demand forplasticpackagingmaterialshasdecreased.“This
hasadirect, consistentlypositiveornegativeeffectonpaint
sales and economy. The economy contributes towhether
theentiresupplychaingrowsornot,butweneed toevolve
towardsdevelopmentwithsustainability.Overthepastseveral
years,Brazilianconsumersandcompanies thatusepaints in
theirproductsandserviceshavebecomemoredemanding.As
aresult,paintmanufacturersandtheirsuppliersare investing
inolds formoremodern, easier-to-useand safer packaging
materials.”
Opening - Netzsch Moagem Opens Plant in
Pomerode,SantaCatarina
July 17sawNetzschEquipamentosdeMoagemopenanew
plantthatithasbuiltinthedistrictofTestoCentral,inPomero-
de,SantaCatarina.Withabuilt-upareaof9,500squaremeters,
thenewplant isthreetimes largerthantheoldfacility,having
receivedR$20million in investments.Thecompany isalsocelebra-
ting 10yearsofactivity in thedomesticmarketasamanufacturer
ofgrindinganddispersingequipment.“Withtheexpansionofour
spaceandacquisitionofnewtechnologies,wehavereclaimedour
processes,whichwerepreviouslyoutsourced, and increasedour
capacity,”saysNetzschMoagem’sbusinessdirectorGiulianoAlbiero.
Thenewtechnologiesimplementedinarecordtimeof10monthsis
aresponsetothedoubtfulexpectationsfortheBrazilianeconomy
thisyear,accordingtoAlbiero.“Netzsch,ourGerman-basedholding
company, reaffirms its commitment toourworkand recovery in
Brazil.Throughthis investment,wewanttotellthemarketthatwe
arereadyforanupturn.With largerfacilities,moderntechnologies
andupdatedknowledge,weare ready tomakeour contribution
togetting thenation’s economybackon track,withquality and
productivity.”
Thenewplantwasbuiltup inapieceof landpurchasedbytheNet-
zschGroup13kilometersawayfromthepreviouslocation.Themain
gainwastheinternationalizationofactivities,comprisingproduction,
administrativeofficesandalargelaboratory.“Ourpreviousfacilities
nolongersupportedNetzschMoagem’sconstantgrowth,whichled
thecompanytodecentralizeandoutsourcesomeofourprocesses
duetolackofspace.Nowwehavereclaimedourproduction,which
is favorable tous in termsofmoreflexible lead timesandadvan-
cement inqualitycontrols, enablingus tokeepup thecompany’s
recognizedexcellenceinprovidingsolutionstocustomerdemands.
Inaddition,wenowhaveamoreappropriatestructurefortesting
andfordemonstratingourtechnologies,”Albierosays.
Distribution -ExperienceandProfessionalism
Devotedtothebusinessofdistributingchemicalsandfoodproducts
since1980,Verquímicaisnowrecognizedasacompanywhoprovides
qualityproducts,renownedprofessionalservices,anoperatingand
logistic structure, container fillingandblending services, havinga
laboratoryandensuringsafety inallof itsprocesses.
InJuneof2015,Verquímicacelebratedits35yearsinthedistribution
market,duringwhich ithasalwaysprioritizedadifferentiatedservi-
ce,allowing ittosolidify itsbrandandmaking itabenchmark in its
marketsegment.“Wesupplythemarketwithquality,differentiated
performanceproductsfrom leadingnationaland internationalsup-
pliersforthechemicalandfood industries,”saysVerquímica’ssales
directorAniltonFlávioRibeiro.
Thecompany’ssiteisconvenientlylocatedinaareacovering25,000
squaremetersinGuarulhos,SãoPaulo,neartheinternationalairport,
theroadringandthePresidenteDutra,FernãoDiasandAyrtonSenna
highways,whichmakesforefficientlogisticsforcustomerdeliveries
andaccesstotheportofSantos.“Weservecustomersalloverthe
Brazilianterritory,andwehaveexpertiseinthevariousproducttypes
andtheirparticularities,”Ribeirosays.
According toRibeiro, Verquímica’schiefpointofdifference is its
teamofprofessionalswhoareconstantlyprovidedwith training
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