Revista Paint & Pintura - Edição 202 - page 5

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Paint&pintura |Agosto2015 | 5
Investments, AcquisitionsandProjects
StrengthenBrazilianMarket
Although themarket isstill ratherapprehensiveabout
Brazil’s economy and the difficulties facing its main
segments this year, companies in the paint industry
are carrying on with their investments and banking
on theBrazilianmarket.Oneexample isSolvay,which
has invested and promises to develop important in-
novations for thepaint andcoatings industry from its
newest biochemistry laboratory, located in Paulínia,
São Paulo, focusing on sustainable chemistry.
In this issue, you readerswill beable tocheckoutour
interviewwithSolvayCoatisCEO JoséBorgesMatias,
who talksabout thecompany’splansand investments
in Brazil and shows how optimistic they are about
the country. “We always have a positive outlook on
the future of Brazil, and Solvay continues to make
goodacquisitionsof homeandpersonal care-related
businesses, while investing in development and bio-
chemistry throughour recently-openedbiochemistry
laboratory. We continue banking on Brazil and the
future 100percent.We aregoing toget through this
rainy periodwith optimism andwith no prejudice to
our activities.”
Another multinational investing in the Brazilian
market is Netzsch, which has just opened a plant in
Pomerode, Santa Catarina, with a built-up area of
9,500 square meters, or three times the size of its
previous facilities, resulting from investments to the
tuneofR$50million. Thenew facilities implemented
in a record time of 10months are a response to the
doubtful expectations for theBrazilianeconomy this
year. “Netzsch, ourGerman-basedholdingcompany,
reaffirms its commitment to our work and recovery
in Brazil. Through this investment, we want to tell
the market that we are ready for an upturn. With
larger facilities, modern technologies and updated
knowledge, we are ready to make our contribution
to getting the nation’s economy back on track, with
quality and productivity,” says Netzsch Moagem’s
business director GiulianoAlbiero.
An additional investment announced in this issue is Sun
Chemical’s opening of six color centers in Latin America,
located inSanSalvador, El Salvador;MexicoCity,Mexico;
Cali, Colombia; Lima, Peru; SãoPaulo, Brazil; andSantiago,
Chile. This issue is really filledwithoptimism, investments,
acquisitions,projects, andmanynewdevelopments for the
Brazilian paint and coatings market. On the acquisitions
front, IGMResinshas acquiredLamberti’sphotoinitiators
business,whichwill solidify itsposition in theworldmarket
forUV-curingmaterials and in thedevelopment of photo-
initiators. “Now,with IGMResins’ acquisitionof theplant
and the Esacure lineof photoinitiators, wewill be able to
accelerate thedevelopmentof specialtychemicals thatare
sought inboth theBrazilian and SouthAmericanmarkets
tomeet thedemand for low-migration and/or LED-curing
products. ThepreexistingcooperationbetweenLamberti
andQuiminutri in Brazil has certainly helped the process
of global approximation between IGM and Lamberti, cul-
minating in theacquisition that isannouncedhere.Weare
excited, proudand ready tobetter serveour customers,”
saysQuiminutri’s businessmanagerMauricio Locatelli.
This is how the paint industry ismoving, i.e. with a lot of
optimism and ready to face all challenges. Each company
is doing its share and sure to reap great rewards.
Enjoy!
LucéliaMonfardini
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