CLIPPING
population and consumermarket. It is one of theworld’s ten
largest economies and amarket whose consumer profile has
beenevolvingmoreandmore.This iswhy it issuchan important
markettoLubrizol,”saysLuisCartheryJunior,PerformanceCoat-
ingsbusinessmanager forLatinAmerica.
Thecompany’ssales inLatinAmericacurrentlyrepresentat least
10percentof its totalworldsales, according toCartheryJunior.
“We have plans to expand our salesmore andmore in Latin
America, andBrazil is key to this process.We’vehadmanufac-
turingoperations inBrazil since 1980,andour latest investment
in the country, theEcoQuimica acquisition, demonstrates how
importantBrazil istoLubrizol.”
With itsrecentacquisitionofEcoQuimica,Lubrizolhasstartedex-
panding itsperformancecoatingsfootprint intheLatinAmerican
market.Thecombined technologiesandknowledgeof the two
companies has allowed them toprovide customerswithmore
comprehensivesolutions inboththeglobalandregionalmarkets.
In addition, Lubrizol recently purchased land adjacent to the
EcoQuimicafacilitytosupportfutureexpansion.Lubrizol intends
to build awarehousing facility, aswell as an applications and
technical services laboratory. In the full versionof thisexclusive
interview, available inPortugueseonly, Carthery Junior tellsus
all thedetailsof theacquisition, aswell as the company’s
plans forthenext fewyears.
OXYGENATED SOLVENTS - MORE RENEWABLE NEW
DEVELOPMENTS
Oxygenatedsolventsarerecognized inthe industryforthe
numerousbenefitstheyprovide,butespeciallyforbeingless
harmful totheenvironmentandhumanhealth.
Growth,evolution,andgreatpotential.Thesearethemain
factors leadingsuppliersofoxygenatedsolvents to invest
innewtechnologiesandkeepanoptimisticoutlookonthe
marketplace.“Wecontinuetoseepositiveprospectsforthe
oxygenated solventmarket. There isa lotof potential for
growth intheseproductsforbothnewandwell-established
existingapplications.Technicalevolution isapparent inthis
market, especially in termsof innovations that use sustai-
nable, low-toxicity rawmaterials from renewablesources,
whichenablesustoexpandourbusiness in importantseg-
mentsofthepaintandcoatingsmarket,suchasautomotive,
industrial and packaging,” says DanielaManique, global
directorofSolvents,SolvayCoatis.
The increase in consumption of oxygenated solvents in
