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| PAINT&PINTURA | Setembro2015
ABRAFATI 2015: ASTIMULUS TO SUSTAINABLE
TECHNOLOGICAL DEVELOPMENT
This issuebringsyouthenewsand innovationsfrommajor
companiesthatwillbeexhibitingattheAbrafati2015Coatin-
gsCongressandSuppliersExhibition,which istakingplace
onOctober 13 through 15atTransaméricaExpoCenter, in
São Paulo. Find in the following pages the Abrafati 2015
Preview and an exclusive interviewwithDilson Ferreira,
executive president of the Brazilian Association of Paint
Manufacturers(knownforshort inPortugueseasAbrafati),
whotoldusdetailsof thetradeshowand itsnumerousat-
tractions,suchas240exhibitors,90technicalandscientific
lectures,fourplenarysessions,40papersatthePosterSes-
sion,andthe4
th
Abrafati-RadTechSouthAmericaSeminar.
Regardedasthesinglemost importantevent forthepaint
andcoatings industry inLatinAmericaandoneofthemost
important in theworld, Abrafati 2015 aims to stimulate
technological development in the industryandenable the
lattertogrow,focusingparticularlyonsustainability.Also, in
spiteoftheeconomiccrisis,Ferreirasaysthatapproximately
12,000visitorsfromtheworldoverareexpectedtoattend.
“Brazil is a very important, strategicmarket, andby ‘stra-
tegic’ Imean for themid-to-long term. Today’s economic
situation isa short-termdeal, and the suppliersexhibiting
at Abrafati 2015 view it as anopportunity tobolster their
services,productsandcustomerrelationships.That’swhat
Abrafati2015giveseverybody:opportunitiesforsuppliersto
meet, inthisshort, three-dayperiod,withbasicallyallpaint
andcoatingmanufacturersbasednotonly inBrazil,butalso
inSouthAmericaandLatinAmerica.What’smore,notonly
arepaintmanufacturersattending,theyareparticipatingas
well,representedbyseveralpeople invarious linesofwork
withintheirrespectiveorganizations,which issomethingof
great importtosuppliers.”
Abrafati’s executive president also talks about the paint and
coatings industry and its reaction to the strong effects of the
economic crisis. “The crisis is taking its toll on our economy,
affecting also the sectorswe serve, such as housing, building
and construction, the automotive industry, and infrastructure
projects.Asallofthesesectorsgetaffected,paintsalesrespond
accordingly.”
Another important subject covered in this issue is theAbrafati
Forum,whichdiscussedthecurrentsituationandprospectsinthe
industry.Oneof themost important lecturesat the forumwas
“Prospects for theBrazilianEconomy”,deliveredbyeconomist
MailsondaNóbrega, formerMinisterof Finance,who said that
thesituation isgraveandwillgetworsebeforethetransitionto
agrowingeconomy iscompleted. “Nevertheless, theeconomy
tends to react.People inourcountryhavebeengrowingoverly
pessimisticabouttheeconomy,thinkingit’sfallinginabottomless
pit,but it isn’t,asBrazil’sprivatesector,with itsvigorandability
to react, isgoingtostartreacting.”
Enjoy!
LucéliaMonfardini
INTERVIEW -FOCUSONSUSTAINABILITYATABRAFATI
2015
The exhibition and congress bring together leading
companies andprofessionals fromall over theworld for
one purpose: to bring theworld’smost innovative and
sustainable developments in existence to the paint and
coatingssupplychain.
With special emphasis on sustainability, the International Co-
atings Congress is bringing together around 240 exhibitors,
featuring 90 technical and scientific lectures, and expects to
receive 10,000 to 12,000visitors fromvarious countries, inclu-
dingEurope, theUnitedStatesandAsia. Inaddition,40papers
arebeingpresentedat thePosterSession tocomplementand
enrich the program. All of the actions involved, such as the
