CLIPPING - ABRAFATI 2015 PREVIEW
84
| PAINT&PINTURA |Outubro2015
nowsupplying the followingproducts:TiONA595Rutile
TiO
2
,which isproducedby thechlorideprocessand fea-
tureshighbrightness,opacityandeasydispersion;TiONA
596RutileTiO
2
,alsoproducedbythechlorideprocessand
also featuringhighbrightness, opacity andeasydisper-
sion; TiONARKB-2 Rutile TiO
2
, produced by the sulfate
processand featuringhighbrightness, opacityandeasy
dispersion; and TiONARFKDRutile TiO
2
, also produced
by the sulfate process, also featuring high brightness,
opacityandeasydispersion, and specially suited for ap-
plication inplastics.”
Aromat is also highlighting themicronizedwaxes from
Micropowders. “Thesearehigh-techproductsbasedon
synthetic waxes, polyethylene, polypropylene, PTFE,
nylon, amides, polyurethanes, etc., andavailable invari-
ousparticle sizes. They impart specificproperties to the
systems, such as anti-blocking, slip, scratch, water and
abrasionresistance,andseveralothers.Wealsohavenew
developmentsspecificallyfor inorganicpigments,organic
pigments, urethane thickeners and specialty solvents,”
FernandoRosa remarks.
ASHLAND
DuringAbrafati 2015, Ashland is promoting its rangeof
specialty additives for special paints, coatings and con-
struction specialties. “The highlights of our renowned
brands are theNatrosol cellulosic thickeners, Drewplus
defoamers,Aquaflowassociativethickeners,pHLEXneu-
tralizers, andDextrol and Strodex surfactants. With its
technical centersof excellence in researchand regional
application laboratories, Ashland reinforces our com-
mitment to the development of innovative solutions,” says
HamiltonOliveira, salesmanager, Coatings.
Amongthe innovationsbeing introducedbyAshland isapaint
application feel devicedevelopedat thecompany’s research
centerscalledART(ApplicationReaderTechnology),according
toOliveira.“It isanautonomousdevicefittedtothepaintroller
that provides real-time information on the paint application
process. The tool allows the collection of quantitative data
about thepaint application,measuring intangibleaspects of
painting.With thesedataavailable, thepaint formulator can
apply theknowledgeonto theproductdevelopmentprocess
withaviewtomeetingmarketexpectations,valuingattributes
that arenoticeable toendconsumers.”
ASKCHEMICALS
ASKChemicals is introducingNecowel, acomprehensive line
ofzero-VOCalkydresin inemulsionsdesignedtomeetvarious
market requirements. “TheNecowel emulsified alkyd resins
employasolidtechnologythat iswidelyused inEuropeand is
now reachingpaint and coatingmanufacturers and formula-
tors inBrazil, providingsuch formulationoptionsasNecowel
5100, toformulatesyntheticenamelsformetal/woodapplica-
tions;Necowel4300, forstain-blockingprimers;NecowelFLE,
used inwood stains, which complement the range of alkyd
emulsionsdevelopedforthedecorativepaintsegment,”says
DiogenesdeLimaSilva,productspecialist,Resins&Specialties.
Forthe industrialcoatingssegment,thecompany ispromoting
Necowel5088andNecowel585.“Thesezero-VOC, isocyanate-
modified alkyd emulsions are far superior to conventional
alkydemulsions.WealsoprovideNecowel 700, anemulsified
polyesterpolyol-basedforformulating2Kcoatingscrosslinked
withHDI or IPDI-basedhydrophilic oligomeric poly-
isocyanates. The Necowel emulsions provide great
value formoneycombinedwithgreatperformance,
which issimilar to thatsolvent-basedemulsions,but
has the advantages of water-based systems, such
asvery lowVOC, environmental complianceandoc-
cupational safety,” saysSilva.
ATA TENSOATIVOS
ATATensoativoshasacomprehensiverangeofaddi-
tives and surfactants for all types of solvent-based,
solvent-freeorwater-basedcoatingsandpigments.
