Revista Paint & Pintura - Edição 209 - page 10

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| PAINT&PINTURA |Abril 2016
theextremepessimismthathasbeengoingonbringusdown,
the reality is this is going tobe yet another hard year for the
industry.”
Programs
Associquim’scurrentmembershipincludes54companiesalrea-
dycertifiedbyProdir(shortinPortugueseforResponsibleDistri-
butionProcess)andsevenwhichareintheprocessofobtaining
thatcertification.Prodir isfocusedexclusivelyonchemicaland
petrochemical distribution activities. “Getting companies to
adhere to theprocesshasbecomemerelyamatterof raising
awareness of the benefits theywill enjoy as Prodir-certified
distributors. It’snotsupposedtobeviewedasanexpense,but
asan investmentyourcompany ismakingto improve itsmana-
gementmethods forthings likeemployeeprotection,product
handling, safety, environment, transportation and storage,
whicharekey concerns for a responsibledistributionactivity.
Notonlydoes itnotconflictwith, itactuallycomplementsother
international standards like ISO9001/14001,OHSAS 18801, and
ABNTNBR16001.”
BetweenMarch9 and 11, Associquim heldonemore edition
of its Ebdquimmeetingwith a host of top-notch lecturers.
“Participants inour event included senior executives at com-
paniesengaged inthedistributionbusinessworldwide,aswell
as independent consultants and executives representingour
international counterparts,who shared their experiencesand
outlooks for chemical distribution locally and internationally.
Themeetingprovidedanexcellentopportunityforourmembers
toexchangeexperiencesandsuggestionsabout the futureof
distribution,”Medranoconcludes.
TINTINGSYSTEMS -ADVANCEMENT INTECHNOLOGYAND
PERFORMANCE
High technology, cost reduction, more productivity, modern
design, dispensing speed, easymaintenance andwaterborne
paint production equipment are some of themain items on
whichcompaniesarebankingwhen itcomes to investingand
developingnew tinting systems tomeet the requirementsof
thepaintandcoatings industry.
Themarket for tintingsystemshasbeengrowingeachyear in
Brazil and still has a longway togo. This industry has always
followedanupwardtrajectoryinthehistoryoftheBrazilianpaint
market,andthere isnoreversingthatsituationgiventhegreat
importanceofthiskindofmachineryforreducingstoragecosts,
accordingtoMarcoAntonioViola,salesandlogisticsmanagerat
FillonTechnologies.“Inthistimeofeconomiccrisis,thebigdiffi-
cultyfacingnotonlyFillon,butalsoalldomesticmanufacturing
businesses, is theappreciationof theUSdollar, becausewedeal in
importedequipmentwhich isdirectly impactedas local investments
arepostponed.Theindustryhascontinuedtopursuetheirobjectives,
althoughmaybeabitmoreslowly than intended,but stillwithouta
totalparalysis.Ibelieve it’s justamatteroftimebeforeeveryonegets
backontheirpathtoachievetheirgoalsanddefeatthecrisis.”
According toDenis Grada, market developmentmanager at Fluid
Management,withtheexceptionof2015, thepast fourtofiveyears
werespectacularfortintingsystemsuppliers.“We’venoticedthatall
players involved inour segmentaremorematureandawareof the
needsof theirdistributorsandpointsof sale. It’s important topoint
outthat it’sonlya23-year-oldmarketthathas lottoevolveandgrow.
FluidManagementwantstobringinallofourexperiencetoassistwith
thatgrowth.More importantthanthenumberofmachines installed
isthechange inmentalitywe’vebeennoticingamongmajorplayers,
whounderstandthattintingsystemsarethebestalternative inmany
respectsgiventhepaintdistributionandsalesmodel inplace inBrazil.
Thatcultural impactcanbeseen inseveralprojectsand initiatives.We
trulybelievethatthebest isyettocomeandthat itwon’tbe long.”
Fernando Sano Itaziki, Inkmaker director for Central and South
America, saysthattheuseof tintingequipmenthasgrownregularly
in theBrazilianmarket. “This is because thesemachines lastmany
years, andevenwhen theyeventually reach their limit, theyendup
beingupgradedandupdatedandare thereforehardlyeverputout
of service. Besides, as few as theymay have been, newmachines
werebought lastyear.On theonehand,we’veseen investments in
dispensingequipmentdecreaseand, insomecases,postponed,but,
on theother hand,we’vealso seena rise in inquiriesand feasibility
studies fornewprojectsandmanymaintenanceandupgradingser-
vicesonexistingsystems.Wearenowfocusingonnewmarketsand
segments thatwerepreviouslyuntapped, so thatwe cankeepour
businessonapositive levelandhopefullymake2016at leastaslightly
betteryearthan2015.”
MarcosGarcia, salesandservicemanageratKalay, sayshehasbeen
findingopportunitiesinnewcustomersandintherenewalofexisting
equipment parks, as today’s technologies and lowermaintenance
costs havemade themobsolete. “Sellingon these two frontsmay
increase thedemand for equipment and secureour intended sales
level. In addition, it’s been a few years now since the industry has
shownsignsthattheyare lookingforalternativestoequipmentfrom
traditionalmanufacturers,asbetteroptions in termsofcost-benefit
ratios havingbeenfindingmore andmoreopendoors among the
largestpaintcompanies,andthemaindifficultiesthey’refacingrelate
toobtainingfinancing tobuy thesemachinesgiven the lowcapitali-
zationofretailers.”
In theopinionof Tintomatic’s salesmanager Alessandra Sales, the
trend is towardsall constructionmaterialsandpaint stores tohave
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