Revista Paint & Pintura - Edição 214 - page 8

CLIPPING
8
| PAINT&PINTURA | Setembro2016
ECONOMICUPTURNALREADY EXPECTED!
Whatkindsofresultsshouldweexpectforthisandthenext
few years? That questionwas answeredbyexpertsduring
the 11thAbrafati Forum,which tookplaceonAugust 24th
inSãoPaulo.
Lecturers at the forum and the entity itself said that we
alreadyhavetheworstoftheeconomiccrisisbehindusand
that aneconomicupturnperiodhasnowbegun. Thepaint
andcoatingsindustryisrespondingwellin2016,andsalesare
expectedtogrownextyear.FreddyCarrillo,chairmanofthe
ABRAFATIManagementBoard,saidthatsalesmay increase
by1.5percentin2017.“Thingsarestartingtopickupinallmar-
ketsweserve.Brazil isbeginningtoshowsignsofeconomic
recoveryasaneweconomicteamtakeover,suchashigher
confidence levels both domestically and internationally, a
slowdown in inflation,andbrighterprospectsfor itsGDP.”
Carrillopointedoutthatacompellingsenseofoptimismand
lotsofopportunitieshave takenholdof the industry’s four
segments.“Indecorativepaints,forexample,wearelooking
atanupturnintheconstructionindustrythankstothefederal
government’sflagshiphousingprogram“MinhaCasa,Minha
Vida”,andalsotogrowingnumberofnewrealestatecoming
on themarket, aswell asgovernment incentives likecredit
facilitiesforbuyingbuildingmaterials.Forindustrialcoatings,
asegment thathasbeenseriouslyaffected in thepast few
years,opportunitieslieintheinfrastructureprogramsthatthe
government isboosting,aswellasthe investmentprogram
for logistics,etc.Theautomotive industry,whichwesupply
withOEMcoatings,isonethemostaffectedbythiseconomic
predicament inBrazil,but itcangetaboostfromnewtrade
agreementsaimedatstimulatingexports.Intheautomotive
refinishmarket,oneoftheleastimpactedduringthecrisis,as
consumershaveopted tohave their cars re-sprayed rather
thantradingthemin,therearemajoropportunitiesforfurther
improvement nonetheless, such as the slowpickup in theOEM
market,restorationofusedfleetvehicles,andgrowth inrepairs.”
Carrilloalsoanticipatesasoundupturninthemarketsserved,with
inflationundercontrol,investmentsresumedandtheGDPgrowing
slightlyfornextyear.“It’simportantfortheentireindustrytokeep
aneyeonmegatrends,suchassustainability,practicality,versatility
andperformance.”
Abrafati’sexecutivepresidentDilsonFerreiraalsostressedtheop-
portunitiesfacingthe industry.“Wehaveafantasticopportunity.
The long-awaitedeconomicupturnand thepolitical stabilitywe
canachieveoverthenextfewyearspresentthemselvesasanop-
portunityforthecoatingssupplychaininitssearchforgrowthand
sustainabledevelopment,whichareourchiefgoals.”
Webelievethat,much likeourPaint&PinturaMagazineteam,all
attendeeslefttheforummoreconfidentandmoreoptimisticabout
themajorturnaroundthattheeconomymayseeasearlyasnext
year,whichwillbringalongbetterresultsforthepaintandcoatings
industry.Readourfullcoverageofthatgreateventandforecasts
by leadingmarketexpertsonthefollowingpages.
LucéliaMonfardini
INTERVIEW -TIMETO INVESTANDBELIEVE
Crodahasbeenmakingaseriesof investments intheBrazilian
market,demonstrating itsbelief inthecountry’srecoveryand
economicgrowth.
ABritishspecialtychemicalcompany,Crodaismassivelyinvest-
ing inBrazil. Last year thecompanykickedoff theirfive-year
investmentplanfortheCampinassite,which isgoingtogaina
newdistributionacenter,new infrastructureandacquisitions
withinthecountry.
Abusiness-to-businessorganization, Croda isa leading supplierof
specialtychemicalsforcosmetics,pharmaceuticals,householdand
commercial cleaningproducts, paint, resinandpolymer additives,
lubricantsandcropcareproducts,andalsototheoil,miningandsev-
eralotherindustries.Crodausesrawmaterialsthataremostly(>60%)
fromnatural,renewablesources,whichthecompanyprocessesinto
thefunctionalingredientsthatgointotheircustomers’products.To
keepupwith theevolution in itsmarkets, thecompany invests in
technology, infrastructure, production capabilities andpersonnel,
1,2,3,4,5,6,7 9,10,11,12,13,14,15,16,17,18,...92
Powered by FlippingBook