CLIPPING
whichenables ittoprovidehigh-qualityperformanceproducts.
To learna littlemoreaboutCrodaandtheirplansandexpectations
for theBrazilianmarket, Paint &PinturaMagazine has talked to
twoof theirprofessionals: RichardPino, VicePresident, Salesand
Marketing, Performance Technologies and Industrial Chemicals,
LatinAmerica;andCarlosEduardodeSousaSilva,SalesDevelopment
Manager,Coatings&Polymers,LatinAmerica.Theactual interview
isavailable inPortugueseonly.
ORGANICPIGMENTS -ACONSCIOUSCHOICE
Thepaintandcoatingsmarket isevolving intermsofchoicesavail-
able,andgrowingwith ithasbeentheuseof inorganicpigments in
thepast fewyearsaspartofaneffort tomake formulationsmore
sustainable.
Themarketfororganicpigments inBrazilhasseenagrowthperiod.
Therehasbeenadramaticreductionintheuseofheavymetal-based
inorganicpigments, leading formulators to seekanynewalterna-
tivesthatprovemoresustainableandharmlesstohumansandthe
environment.
That isnowanongoingtrend,butthepaceatwhichnewpaintfor-
mulationtechnologiesare introducedhasbeenmorestable lately,
accordingtoAromattechnicalmanagerFernandoRosa.“That
requires organicpigmentmanufacturers anddistributors to
usecreativity inordertoboostthismarket.”
Organicpigmentshavebeenpresentinanincreasinglyrelevant
shareof theproductsused in thecoatings industrybecause
they deliver awider variety of vibrant colors, according to
AgnesBonioloMuciacito, technicalmarketingcoordinatorat
BASF’spigmentbusinessforSouthAmerica.“Thesepigments
enableagreater color diversification thanother chemistries
do,enhancingphysicalandchemicalstrengthvalues inpaints
andcoatings.Theyarealsoresponsibleforthe largevarietyof
colorswhenusedinconjunctionwithpearlescentandmetallic
pigments inthemostvariedofapplications, suchasautomo-
tive, industrialanddecorativecoatings.”
This evolution in the organic pigment segment has taken
placedueespeciallytothreemajormarketmovements.“We,
atClariquímica, have identifiedandmonitored theevolution
intheorganicpigmentmarketover inBrazilovertheyears. It
hasbeen reallypositiveanddrivenbyourdomesticmarket’s
owngrowth, thediversificationof organicpigment uses to
othersegments inadditiontopaintsandcoatings,suchasthe
