CLIPPING
luntaryglobalinitiativeofthechemicalindustry,launchedinBrazil
byAbiquimin1992,whichaimsatcontinuousimprovementsinthe
industry intermsofsafety,healthandenvironment,andatesta-
blishingtransparentcommunicationswiththepartiesconcerned.
Officially launchedduring the congresswas the IndustryCom-
missiononSolvents for Industrial Purposes,which consists of
domesticand internationalsolventproducers,suchasBraskem,
Dow, Eastman, Elekeiroz,Oxiteno, andRhodiaSolvay. Thepur-
poseofthecommission istodemystifytheuseofsolvents,while
explainingtoindustrialandendconsumerswhatthebestproducts
areonthemarketandhowtoproperlyusethem.
LAUNCH-AKZONOBELANNOUNCESRELEASEOFSPARLACK
INDUSTRIALTRADEMARK
AkzoNobelheldaneventonOctober21atGrandMercure Ibira-
puera, inSãoPaulo,toannouncetheyare launchingtheSparlack
Industrialtrademark inBrazil,whichmeansbringing inhightech-
nology, innovationandacomprehensiveproduct range for the
furnitureandwoodworking industry. “TheSparlack trademark
hasbeenpresent inthedecorativevarnishandstainmarket for
over80yearsnow.Assuchasolid, longstandingbrand, it isthe
leaderinthevarnishsegmentandcomprisesthelargestandmost
Vital,businessdirector,Wood&MetalforSouthAmerica.
AccordingtoVital,usingtheworld’smostadvancedtechnology,Akzo-
NobelisnowintroducingitsnewSparlackIndustrialline,whichisgoing
toprovidecustomersinthefurnitureandwoodworkingindustrywitha
completeportfolio,acatalogcomprising98productoptions,including
varnishes,sealers,primers,concentrates,stains,flameretardants,UV-
-curingsystems,adhesivesandcomplementsfullycompliantwiththe
requirementsofthedomesticmarket.
“Among thenewoptions tobeavailable from theSparlack Industrial
line inBrazil isthemost innovativewaterbornetechnologyforthefur-
niture industry,whichenablescustomerstoachievehighfinishingand
durabilitystandards,whilestronglyreducingtheenvironmentalimpact
ofthefinishingproduct,”Vitalsays.
The new Sparlack Industrial line introduces finishing and coating
solutions for the furniture industry,woodand laminateflooringma-
nufacturers,buildingandconstruction,musical instruments,andother
segmentswherewood isusedasarawmaterial.That industrialcusto-
merbase isalsogoing tohaveat theirdisposal acolor fanwithmore
than720optionssothattheycanmeetthecustomizationdemandfrom
professional decorators and architects. In addition, theproduct line
being launched includesacomprehensiverangeofhigh-performance
adhesivesolutionsforthefurnitureindustry,andthecompanyprovides
