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PAINT&PINTURA | Agosto2017 | 9

solutionsforpaintsandcoatingsavailablefromthelegacyadditive

lineTego,thenewly-acquiredAirase,Carbowet,Dynol,Surfynoland

ZetaSperceproduct lines, theexistingAerosil lineof silica-based

rheologycontroladditivesandtheAcemattlineofmattingagents,

aswell as the Sipernatwhite pigment extenders, theAeroxide

metaloxidesforfreeflowandpowdercoatings,andtheAerodisp

dispersions.InBrazil,thecompanyhasalsoaddedtooursolutions

packagethespecialtytitaniumdioxidelinefromKronos,whichhas

beenrepresentedbyEvonikinthecountryformorethan50years.

Back in 2016, André Carvalho, PerformanceAdditives business

manager atEvonik, tookon thechargeof running thatbusiness

linewith theTegoproduct line inSouthAmerica, and lateron, in

January2017,healsotookoverthenewCoatingAdditivesbusiness

line, following the additionof high-performance additives from

formerAirProducts, thethixotropicsilicaandsurfaceeffectsilica

productsthatwerepreviouslypartofEvonik’sSilicasbusinessline,

and theKronosTitan titaniumdioxidewhitepigmentbusiness in

Brazil.Andheistheonetellinguseverydetailonthismajorchange

in the company, aswell as all of itsgoals and challenges for the

yearsahead.Theactual interview isavailable inPortugueseonly.

ORGANICPIGMENTS - VERSATILITY INCOLOR

Theuseof organicpigments inBrazil’spaint and coatings in-

dustryhasbeen increasingconstantly. This isnotonly thanks

to the fact that so, too, is the use of more sustainable raw

materials, but also because these pigments deliver a broad

varietyofbrighter, deeper, purer colors.

In other words, the growing demand for more sustainable

productshas contributed toa larger useof organicpig-

ments. That contribution theseare low-toxicityor some

casesevennon-toxicrawmaterialsthatprovide innumer-

ablebenefits in the formulationof paints and coatings,

such as high tinting strength, diversity in colors, high

chromaticity, brighter, purer, deeperandclearer colors,

good lightfastnessandweatherability,outstandingsatu-

ration,excellentchemical strength,heat resistance,and

durability, amongothers.

Organic pigments represent an increasingly significant

partofthematerialsusedbythecoatings industrythanks

to thewider variety of vivid, chromatic colors, accord-

ing toAgnes BonioloMuciacito, BASF’s SouthAmerica

technical marketing coordinator for pigments. “These

pigments enable a greater diversity in colors than do

any other chemistries, while imparting higher physical

and chemical strength to thepaints they’re formulated

with.Organicpigmentsare responsible for thewideva-

rietyofcolors thatarenowavailable inconjunctionwith

pearlescent andmetallic pigments in the most varied

of applications, especially automotive, industrial, and

decorativecoatings.”

Most innovations inorganicpigmentshavetodowithsus-

tainability. “This isour focus at Clariant,which through-

out its longhistory in themarketplacehas suppliedand

promotedhigh-opacitypigmentsthataredesignedtore-

placematerialsbasedonheavymetals.Wehaverecently

launcheda lineof easy-to-dispersepigmentswe call ED

Transcor_Revista_Anuncio2016_18-01