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PAINT&PINTURA | Agosto2017 | 13
onhybridcontainers,aswework inpartnershipwiththecoun-
try’s leadingcanmakers. It’sworthpointingoutthataresales
resourcesareverytechnicalandfar-ranging,ourqualitysystem
is really swift andconclusive, andwekeepbuffer inventories
basedonourcustomers’consumption levels,whichmakesfor
considerably reduced lead times.”
Likeeveryotherplayer inthemarket,Tampaflex Industrialhas
undergoneacostrestructuringprocess.“Nevertheless, inthe
past fiveyears,within theeyeof thehurricane that the crisis
has been, we have not refrained frommaking investments,
especially in automation and in new products. For the past
two years alone, the companyhas investedR$ 2million, and
weplan to investabout that sameamountover thenext two
years,”Lopesanticipates.
ASSOCIATION - ABRAFATI INTRODUCES NEW EXECUTIVE
PRESIDENTANDCHANGES FOR THE 15TH EDITIONOF ITS
INTERNATIONALCOATINGSCONGRESSANDEXHIBITION
OnJune29Abrafati (short inPortuguese forBrazilianAssocia-
tionofPaintManufacturers)heldapressconferenceatMarriott
ExecutiveApartmentsSãoPauloto introduce itsnewexecutive
president,AntonioCarlosdeOliveira,whotalkedabouthispri-
oritiesforhistenure.“We’vehadan18-yearvirtuouscircleunder
DilsonFerreira,whobroughtstandardization,newtechnologies
andanexpansivevisiontothepaintandcoatings industry.Our
aimnow is tofindways to revitalizeBrazil for the21stcentury,
becausethe Industry-SpecificQualityProgramsthathavebeen
implementedarealreadycalling foranextcycle that isfit fora
developed country, but getting therewill take some changes
inour country’s consumptionprofile -for example, applying a
freshcoatofpaintshouldbe limitedtowhenyoumovetoanew
home,whensomeonediesorwhenthepaintwork isdegraded.
Accordingly, we intend to refresh Abrafati’s image to reflect
our strengthened commitment to the functionality of coat-
ings, to thepsychological aspects of colors, to thewell-being
of consumers, andeven to thedeflectionofviolence, in thata
freshlypaintedhomeorenvironmentmakespeoplecalmer.”
Oliveira also tells us that Abrafati has a structured focus on
innovation. “The challenge facing us is to foster innovation
notonly in technology, but also in termsof sustainability. Ina
circulareconomy,weneed tostartdiscussingmorewhere the
use of paints can be expanded to, how they are formulated,
andwhat thefinal disposalwill beof thewaste they leavebe-
hind,aswellashow theassociation isgoing toworkharderon
that in short,mediumand long terms. In the short termwe’re
addressing regulatory issues,whichAbrafati has always done
verywell. Thatmakes isessential forourentity to incorporate
thisnewvisiontosuitthisnewBrazil.Andthat iswhatour
membersexpect fromus.”
Abrafati 2017
Recognized as oneof themost important events for the
paintandcoatings industryworldwide,Abrafati2017,taking
placeonOctober3through5atSãoPauloExpo -Exhibition
& Convention Center, is going to bring together leading
companies and thousands of professionals interested in
gaining knowledge andmaking deals, having positive ef-
fects on the industryover time in terms of bothbusiness
andtechnologicalevolution.
Theevent is set to receiveover 10,000visitors fromBrazil
and dozens of other countries, and its chief focus is on
ways of adding value to coatings, which are going to be
highlighted at thebooths aswell as thepresentations to
bedeliveredattheCongress.
Ashasbeen the case inpreviouseditions, Abrafati 2017 is
expected togive the industryaboost towards innovation
and value creation, as it builds an environment favorable
to interaction and discussion of new ideas, partnerships,
negotiations, and the incorporationof new technologies,
amongotherbenefits.“Withrespecttothestructure,we’re
keepingthetraditional format.Thecongress isgoingtobe
reallystrong,introducingthenewdevelopmentsandtrends
thatwillbereflectedontheendproductsforthenextyear.
Theexhibition, for itspart,assoonas it launched lastyear,
it secured full adherence by suppliers of rawmaterials,
equipment and services. Thismeanswe’regoing tohave
asbiga trade showaswedid in2015. The square footage
takenbybooths in theexhibit space is thesame, asignof
recognitionandofconfidenceintherecoveryofourmarket.
Ourcongresscomprises90lectures,thePosterSession,and
plenarysessions,making itaverypowerfulevent,with lots
of informationandknowledgebeing shared,” says Telma
Florêncio,directorofCorporateEventsatAbrafati.
According toTelma, sinceexhibitors atAbrafati 2017 are
goingtonumber180, thatmeans98percentofall theex-
hibitspaceavailable inthehallshasbeentakenup.“There’s
room left for only 10more companies at best. SãoPaulo
Expohasundergonemajor improvementsboth intheexist-
ingfacilitiesandtheexpansion. It’satotalareaof100,000
squaremeters, but Abrafati 2017will occupy just 20,000
squaremetersof exhibit space,which includes its entire
mezzanine structure and six auditoriums thatwill house
thecongress.Wearegoingtobeatthenewarea,atotally
modernhallwithallof theappropriate infrastructure.”
