Revista Paint & Pintura - Edição 229

CLIPPING 8 | PAINT&PINTURA | Jan/Fev 2018 bon emission reduction targets. The total greenhouse gas abated by that Solvay facility is equivalent to putting a fleet of onemillion vehicles out of circulation each year. STAHL POLYMERS INNOVATION DAY HELD IN SÃO PAULO Stahl, a leading chemical company specializing in performance coating solutions, specialty polymers, and process chemicals for leather, boasting over 50 years’ experience with polymer tech- nology, has held the Stahl Polymers InnovationDay in SãoPaulo, where it introduced its latest innovations for all professionals in the world of coatings. WhileStahl alreadyhas afirmlyestablishedpresence in theworld graphic arts and wood finishing industries, it is intent on conso- lidating its position in the Brazilian market as well. “From our perspectiveas company that alreadyhas apracticallydominating position in the graphic arts industry, we view Brazil as a major market. It is now our goal to become known in the country’s manufacturing sector, hence this event we’ve just held. Brazil is a gigantic market, and it’s where Stahl Polymers has seen the most growth. We have displayed a two-digit growth rate each year, and even though we’re not yet known is certain markets, we have continued to grow and increase our market share. We have a lot of business to take care of in Brazil and expect to ex- pand our presence here over the next few years, which is why every investment in this country pays off,” said global business director Raymond Bakker. According tobusinessmanager FernandoParra, Stahl is currently present in the decorative coatings industry. “Since some major players are global businesses, they are increasingly demanding sustainable, high-performancealternatives, andsincewealready supply the international market with this portfolio, and the de- mand comes fromabroad, there are some formulations that can be brought here with Stahl products already, which also propel us forward in the decorative coatings industry.” Over the course of the event, Stahl updated global companies on its latest product trends for theBrazilianmarket, according to Parra.“Weintroducedabroadrangeofsolutions,highlightingour latest innovations: RelcaPD-805, ahigh-performancematte resin well suited for superior coatings invarious applications, aswell as the AC-169 and AC-290 APEO-free, self-crosslinking acrylic emul- sions, which are both based on a unique technology, an advance inchemistry that actuallyplacesus far aheadofour competition.” EQUIPMENT - EQUIPMENT COMPANY TO INVEST IN BRAZILIAN MARKET Italtinto plans to increase its share in the Brazilian market and becometheworld’s third largest tintingequipmentmanufacturer within five years. Founded in 1974 in Milan, Italy, Italtinto is one of the world’s le- ading suppliers of mixing, tinting and dispensing equipment, as well as relatedsoftwareandcolorants. ItwasacquiredbyClariant Plastic &Coatings seven years ago, and then sold to the Italtinto GroupHoldingCorporation(IGHC) in late2016. “Inthatway, from our headquarters in Toronto, Canada, the company has stepped up its expansion into new global markets with a portfolio not only broader, but alsobetter adjusted to continent-specific needs and requirements. Our organization currently em- ploys in excess of 100 people, and we’re rapidly expanding our sales and our development and service activities,” says AnthonyTraub, ChairmanandCEO, ItaltintoGroupHoldings Corporation. Present in more than 40 countries on four continents, Italtinto currently operates manufacturing and business facilities in Milan, Italy, and Mumbai, India, as well as sales and service offices in Charlotte, North Carolina (US) and São Paulo, São Paulo (Brazil). “Our facilities in both Italy and India are ISO 9001:2015-certified and meet EC, IECEE, DEKRA, cMETus and cCSAus standards, among others. Todaywe’re probably number 10 in the industry, andwe’re aiming for the leading position. We’re in Brazil, the United States, Europe, and Asia. South America, taken as a whole, is a really important market to us, and Brazil is a key part of that region,” Traup points out. Traubsays that Italtintohas selectedBrazil as its homebase in the region due to its substantial potential. “Even though we at Italtinto have a small share in the total market, we do have very positive expectations because we believe that there’s a lot of pent-up demand as a result of the economic ordeal of the past few years, and we already see signs of recovery. We plan on immediately expanding our market share in Brazil. First, we want to consolidate our brand by offering true technical points of difference that we believe in and consumers want. Then, we’ll start to locally replace parts andassemblies, and soonwe’ll bemanufacturingand buildingequipment that hasbeenadapted for thedomestic market, aswell as its neighboring countries in SouthAmeri- ca.Our five-year goal is toturn Italtinto intotheworld’s third largestmanufacturerof tintinganddispensingequipment.” PACKAGINGMATERIALS - DEVELOPING PRODUCT AND SERVICE SOLUTIONS The Rentank Group stands out in the paint and coatings market for their stainless steel containers. In 2016, Rentank Ambiental was founded to provide industrial waste mana- gement services. Comprising four businesses - Rentank Embalagens, located in Taboão da Serra, São Paulo, Rentank Macrogalpões, in Taboão da Serra, São Paulo, Tiger-Rentank, in Macaé, Rio de Janeiro, andRentankAmbiental, inSãoPaulo, SãoPaulo - theRentankGroupserves customers all over Brazil’snatio- nal territory, as a leading supplier of packagingmaterials to the paint and coatings industry. The group currently employs 250 people and has an auto- mated fleet management system in place that enables it to deliver the right solutions irrespective of where the cus- tomer is located. “Rentank was founded in 1993 byMoisés Steffanelo,whowasoriginally in the fragrance industry, but soon discovered a great opportunity to deal in returnable containersforthepaintindustry,”saysIMSmanagerJohnny Camargo Ferreira.