Revista Paint & Pintura - Edição 230

CLIPPING 8 | PAINT&PINTURA | Março 2018 According toAdrianaCristineRodriguesdeAlmeida, Allnex’s LRA/ XLRapplicationcoordinatorforLatinAmerica,alkydresinsstilltake upalargeshareofthecoatingsmarket,especiallyinLatinAmerica, where this chemistry represents 35 to 40 percent of the volume used. “Allnex investsmassively innewtechnologies, aswell asour wide range of alkyd resins for unique performance.We see bright prospects for these products, as we serve customers in a rather soundlydiverserangeofsegments,suchasindustrial,construction and decorative coatings.” CoimBrazil’s coating resins salesperson Fernanda do Santos says thateventhoughnewsystemshavebeendevelopedoverthepast few years, alkyd resins continue to be extensively used in decora- tive paints and varnishes, industrial coatings in general (furniture, metalworking,printing),andautomotiverefinishcoatings.“Asfor advances,we’reworkingonthedevelopmentofhigh-solidsresins to reduce the amount of solvents used in formulations.” INDUSTRY IN THE SPOTLIGHT - A BENCHMARK IN THE COATINGS INDUSTRY Resicolor Tintas celebrates 25 years of its foundationwithmarket recognitionandproductssoldthroughoutBrazil’snationalterritory. Headquartered in the municipality of Siderópolis, Santa Catarina, where it owns and operates a resin and additive plant, Resicolor alsohasabranchinPalmeirasdeGoiás,Goiás,atown80kilometers away from the state capital Goiânia. Resicolor products are known and available in all Brazilian states, and the company is also a partner in some of the country’s major real estate developers. “In addition to our strong business within our nation’s borders, the Resicolor excellence is exported to our Mercosur neighbors. Our products retail in specialized stores, homeimprovementcenters,etc.,wheretheyalwaysofferthebest cost-benefitratios.Thecertificationsandawardsourcompanyhas received over the years assure the quality of our decorative coa- tings,” boasts Resicolor sales manager Rosana Comin Bortolatto. Rosanaadds that innovation, technology, andafirmcommitment tocustomersatisfactionaretheunderpinningsuponwhichResico- lor has consolidated its brand in the marketplace as synonymous with quality. “The story of Resicolor began to be written in the 1990’s, in themunicipalityof Siderópolis, southernSantaCatarina. Originally, it was in the business of manufacturing resins. As it be- lieved in its potentialities and banked on process modernization, it wasn’t long before the company started manufacturing paints and varnishes.” Rosana says that the innovative, sustainable and high-quality fea- tures of the Resicolor product mix make it a major success in the marketplace. “Thehighlightsof our decorative coatings rangeare theSuperPremiumAcrylicGoldandtheSuperPremiumRubberized AcrylicGold,ideallysuitedforcustomerswhohavegoodtasteand makegoodlooksandexcellentyieldsapriority.Thecompanyisalso a benchmark producer of enamels, waterproofing coatings and sealers, which are all products designed to deliver a perfect finish in themost refined of projects.” MINERALS - GOLDEN JUBILEE The year 1968 saw the birth of Minérios Ouro Branco in the Brazilian market, where after many years of persistence and hardwork, it became a company specializing in beneficiating andsellingmineraladditivesandcellulosefibers,aswellasdis- tributingspecialtychemicalsandpigmentsthatarehighlyrec- ognized in several industries, particularlypaints andcoatings. From its headquarters in the São Paulo neighborhood of Vila Nova Cachoerinha and a branch in downtown São Paulo, the company serves customers not only in the coatings industry, butalsoinavarietyofothers,suchasadhesives,foods,asphalt, rubbergoods,cosmetics,electrodes,pharmaceuticals,friction materials, pulp and paper, and plastics. Behind a successful organization is a great entrepreneur ac- tually responsible for the creation of Minérios Ouro Branco: Waldemar Bartholi, who has always made it his mission to supply customers with high-quality products, while ensuring excellenceinservicesanddoingbusinessinasustainableway, withcontinuousandprofitablegrowth. “I’dsay thecompany was born when I was born, as I’ve always been into mineral research,andstillasakidI’dalreadycollectvariousstones.I’ve playedseveralroles—I’manaccountant,anauditor,ateacher, a businessman, and a professional artist. And so itwas that in 1968IfoundedMinériosOuroBranco,thoughI’dalreadyspent four years working in mineral prospecting and exploitation acrossBrazil.I’mquiteknowledgeableaboutthecountry’ssoil and its non-metallicmineral fillers, such as lime, barite, kaolin andmany other mineral byproducts,” Bartholi says. Bartholi points out that over and above its mining activity, the company eventually began to distribute those products, and currently processes and supplies the market with large amounts. “Webuy and resell over 50product lines that cover a broad range of specifications designed to meet the typical requirementsofeachspecificapplication.Weservecustomers in both the domestic and exportmarkets, particularly theUS and the Mercosur countries - Uruguay, Paraguay, Argentina, Venezuela, etc.” He goes on to say that the company is constantly at work to keep products up to day, and provides customers with a technical support service specializing in developing and recommending customer-tailored specifications from the advent of a new application. “One thing I say is a bit of a motto here is, even in times of crisis, let’s not speak of crisis; let’s work instead. When you redouble your efforts, you can survive whatever crisis, and then a whole new cycle begins, but your signature asset remains unscathed, and that is your credibility among customers, suppliers, and the consumer