Revista Paint & Pintura - Edição 232

CLIPPING 10 | PAINT&PINTURA | Maio 2018 colors, lid types, valves and handles, among other things, have gained more favor each year from paint manufactures and end consumers alike. That was the case with the 18-liter, rectangular-shaped pail launched by Bomix back in 2010, as it is more recently with the premium jerrycan, the first of its kind in Brazil, which is once again revolutionizing the paint market. Despite all of these positive factors, one challenge has yet to be tackled, and that is the acceptance of plastic containers among retailers with regard to their logistics, which is different from that of metal cans.” Last but not least, Eurico José Guedes, national sales manager at Realplastic, says that as they have in Europe and the United States, plastic pails are becoming a reality in the paint market. “Each packaging material has its limitations. Cans have theirs, and so do pails.” EVENTS - NOVO HAMBURGO HOSTS PAINT & PINTURA FORUM In pursuit of its mission of spreading knowledge over Brazil’s several regions, the 35th Paint & Pintura Coatings Technology and Management Forum was held in one Brazil’s three Sou- thern states, with the venue at full capacity, to introduce the latest innovations from the industry. Drawing massive attendance by industry professionals, the event took place on April 5 at Locanda Hotel, in Novo Hamburgo, Rio Grande do Sul, with 119 registered attendees and sponsored by many major companies, such as Eastman, Elementis Specialties, MAST Group, IMCD, MCassab, Rudnik, Stahl, Univar, and Carbono. Kicking off the forum, the plenary session titled “Return on Investment and Coatings in Brazil: Attractiveness by Segment and the Future” presented the audience with current success stories of Brazilian-basedmanufacturers and their actual return on investment in various market segments. Based on the cur- rent scenario for the paint and coatings industry in Brazil, as well as projections for 2022, ROI forecasts were discussed for investments going in a variety of directions. The plenary session was conducted Francisco Racz, a partner at Racz, Yamaga & Associates withmore than 40 years’ experience in the coatings industry and related products in Latin America. Next came Univar, showing many new developments during a lecture titled “State-of-the-Art Resins: Improving Heat- -Resistant Protective Coatings,”whichwas delivered by Viviane Stivaletti, field marketing manager at Univar, Fernando Silva, Sandland South America business manager, and Everton Ma- rion, of Dow’s Specialty Chemicals TS&D. Up next was Marcos Basso, market development manager at Eastman, presenting the lecture “Solving the Puzzle in Low- -Odor, VOC-Free Additives for Decorative Coatings.” With the lecture “Oxitive: Proprietary, Eco-FriendlyWetting Te- chnology,” Oxiteno Paints & Coatings TS&D’s Jaqueline Barnê and MCassab’s product development coordinator Ana Amelia Horta introduced the Oxitive line of nonylphenol ethoxylate- -free wetting agents. For the morning period’s last presentation, lecture provided by Elementis Specialties, titled “Applied Rheology to Solve Typical Problems in Decorative Paints,”was delivered by Carlos Ramiro, applications manager for South America. Rudnik initiated the afternoon proceedings with its lecture titled “Arkema Performance Coatings Solutions,” presented by technical salesperson Ricardo Leonardi. Out of Arkema diverse product ran- ge, the Craylvallac functional coating additives were given special emphasis, especially those designed to provide a competitive edge for each individual formulation. Stahl was next, featuring “Performance Polymers and Their Applica- tions in the Printing Ink and Industrial Coatings Markets,” delivered by Fernando Guirau Parra, business manager for Latin America. Up next came theMAST Groupwith its presentation “Quality Control Today and Going Forward,” presented by its own CEOMarco Storel. Following a coffee break for refreshments and some good ne- tworking, IMCD product manager Flavia Zangrandi and Covestro assistant technician for paints and coatings Ana PaulaAlonsoCardoso put on the presentation “IMCD, Innovating the Coatings Industry, Introduces Polyurethane and Polyaspertic Coatings for Efficiency and Other Benefits in Low-VOC Systems.” Wrapping up the forum, Sergio Jose Gomes Filho, partner at Praxis Consulting, as well as a professor for top executives in leadership programs, delivered the lecture titled “The Importance of Innovation in Business.” Currently, many leaders are asking themselves how they should prepare for an increasingly competitive future. To help to answer that question, the lecture addressed ways of stimulating innovation within organizations through leadership. INDUSTRY IN THE SPOTLIGHT - FIFTY-FIVE YEARS OF INNOVATION AND RESPECT FOR CONSUMERS For over half a century, Hidracor has followed a philosophy of fair pricing combined with quality. Decorative paints make up an extremely competitive market, espe- cially in Brazil’s North and Northeast regions. In order to stand out from the competition, a company needs to strive and invest a lot, andHidracor has been doing a great job of that. In 2018, the company has high growth expectations as it attains its 55th year of business, as sales director Rodrigo Andrade tells us: “We’re expanding our business into other regions. Goiás, the Federal District, and Minas Gerais, for example, are markets we’ve only just recently won over, as the early results of our expansion efforts, sincewe intend to serve customers in more and more states.” The company pledges to introduce a variety of new developments by the end of the year. Part of Grupo J.Macêdo, Hidracor provides a comprehensive range of decorative paint products, such as acrylic paints, synthetic enamels, acrylic textured coatings, colorants, pow- der coatings, and lime. Operating two production plants in the state of Ceará, Hidracor boasts production capacity of 7 million liters per years of liquid decorative coatings, and 10,000 tons per month of powder coatings for decorative applications as well, which is what it takes to supply more than 20,000 points of sale and 5,000 direct customers spread over some 1,200 municipalities in Brazil. Making a point of meeting customer requirements at all times, Hidra- cor combines competitive pricing with high quality. “Three are the main factors enabling us to succeed in doing just that: technology, investments, and quality programs. The high technology used in our products adds to an effective production model that ensures both productivity and cost saving in our paint production activities bymini- mizing not only costs, but also waste, and we also invest in research