Revista Paint & Pintura - Edição 234

CLIPPING 8 | PAINT&PINTURA | Julho 2018 velopments are opening and closure systems that make the can easier to use after filling and closing. The chief challenge facing metal container manufacturers, on the other hand, is developing shapes that are fit for existing filling processes without requiring any major set-up changes in these lines, andwithout any productivity loss, either. Likewise, such new shapes ideally should require no big shelf adjustments at the stores,” saysMetalgráfica Renner sales manager Gilmar da Luz Rocha. Rocha also tells us that great strides have been made in last few years in several areas, among them product protection, and also - and especially - textured print qua- lity. “It’s worth pointing out that the modern consumer values products that make their day-to-day life easier, including by saving them time. In the development of me- tal containers, that demand means they need to be easy to open, they need to be re-sealable, they need to make the product easy and simple to prepare and use, and they need to be easy to dispose of. In a nutshell, they need to make everybody’s life easier in every possible respect, while reducing waste and minimizing risks. Consumers interact with packagingmaterials on several levels, from the choice they make at the time of purchase to their consumption of the product they bought to the time of disposal. The packaging development process should take all of those factors into consideration with a view to having the container facilitate that interaction, while being functional and uncomplicated. Universal design principles also apply to packaging development—the container should intuitive, simple and convenient to use, provide discernible information, have a good graphic and structural design, and take an equal-opportunity appro- ach to user friendliness, meaning it should consider that it will be used by people with different sets of skills.” Brazil is always at the forefront of newpackaging develo- pment, according Valério Prado, of Brasilata’s marketing department. “We believe that the key market trend is towards more personalized shapes. Some of our custo- mers are smaller businesses that can also benefit from our design services and our various sizes.” PAINT & PINTURA FORUM - LONDRINA RECEIVES PAINT & PINTURA FORUM The 36th Paint & Pintura Coatings Technology and Ma- nagement Forum, South Region, took place on June 14 at Blue Tree Premium Londrina, in Londrina, Paraná, and was sponsored by such major companies in the industry as Adexim-Comexim, Brenntag, Eastman, Elementis Specialties, theMAST Group, IMCD, Rudnik, andWacker. Kicking off the forum, the plenary lecture titled “Return on Investment and Coatings in Brazil: Attractiveness by Seg- ment and the Future” presented the audience with current success stories of Brazilian-based manufacturers and their actual returns on investment in various market segments. Ba- sed on the current scenario for the paint and coatings industry in Brazil, as well as projections for 2022, ROI forecasts were discussed for investments going in a variety of directions. The plenary lecturewas delivered FranciscoRácz, a partner at Rácz, Yamaga & Associates with more than 40 years’ experience in the coatings industry and related products in Latin America. Next came Elementis Specialties showing rheology from a different perspective—as a tool for solving typical problems with decorative coating formulations. The lecture addressing that, titled “Applied Rheology to Solve Typical Problems in Decorative Paints,” was presented by Carlos Ramiro, applica- tions manager for South America. Up next was Marcos Basso, market development manager at Eastman, presenting the lecture “Solving the Puzzle in Low- -Odor, VOC-Free Additives for Decorative Coatings.” Thereupon, IMCD product manager Flavia Zangrandi and Co- vestro assistant technician for paints and coatings Ana Paula Alonso Cardoso put on the presentation “IMCD, Innovating the Coatings Industry, Introduces Polyurethane and Polyas- pertic Coatings for Efficiency and Other Benefits in Low-VOC Systems.” “The Silicone Technology: Heat-Resistant Resins and New Additives for Waterborne Systems” was the title for lecture the presented by Sergio Santos, technical expert on ACES at Brenntag. Rudnik initiated the afternoon proceedings with its lecture titled “Arkema Performance Coatings Solutions,” presented by technical salesperson Ricardo Leonardi. Wacker contributed the presentation “Vinnapas and Primis Performance Coatings Dispersions,” delivered by application chemist Angelita Saul. Washington Yamaga, founding partner at Rácz, Yamaga & Consultores Associados, followed with his lecture titled “Di- gitization in the Coatings Industry: Complex But Essential.” A board member at several companies in the chemical industry, Yamaga is a marketing, sales and technology expert on paints and coatings, chemicals, automobiles, and industrial waste, having amassed extensive experience as a top executive at multinational corporations, among them DuPont, AkzoNobel and PPG, as well as other companies in South America. Adexim-Comexim took part in the forumwith the lecture “An- ticorrosion Systems,” presented by technical sales manager Lilian Furlan, featuring new technologies from French-based SNCZ, glass flakes from the English company GlassFlake, a range of liquid corrosion inhibitors and anti-rust additives fromLabema, a represented company based in France as well, a polyurethane-modified, medium-oil alkyd emulsion from