Revista Paint & Pintura - Edição 238

CLIPPING PAINT&PINTURA | Novembro 2018 | 7 domestic andmultinational companies to discuss the paths for the industry and new business opportunities for the coming decade, among them Fabiano Balieiro, general manager at PPG Industries’ Architectural business for SouthAmerica, Helio Moreira, director at Indutil Indústria de Tintas, Paulo Janousek, CEO at Tintas Hidracor, and Washington Yamaga, partner at the consulting firm Rácz, Yamaga & Consultores Associados. Other lectures for themorning period alone included “Lanxess Inorganic Pigments: Quality and Sustainability,” delivered by Denilson Marques, of Lanxess’ Product & Business Develop- ment group for LatinAmerica, “Evonik Defoamers: Key Factors for Proper Foam Control in Paints and Coatings,” presented by Flavia Zangrandi, product steward at IMCD, and Everton Marion, of Evonik Coatings Additives’ Resource Efficiency team, and “Innovations for the Decorative Paint Market,” by Ana Cláudia Miguel Marques, Dow Architectural Coatings’ Technical Services &Development group, and RicardoAlmeida de Matos, technical coordinator at Brenntag. Over the afternoon, the forum continued with the following lectures: “Vinnapas and Primis Dispersions for Performance Paints and Coatings,” presented byWacker technical manager Angelita Saul; “Waterborne and 100-Percent Solids Systems: Sustainability per Square Foot,” delivered by Covestro’s as- sistant technician for paints and coatings Ana Paula Alonso Cardoso; “Organometallic Additives for Air-Drying Enamels,” coming from José Jordano, sales manager and technician at Carbono Química; “Paint Biocide Solutions,” by MCassab product development manager Ana Amélia Horta and Thor technical service manager Natany Fernandes; and “Arkema Solutions for Performance Coatings,” featured by Ricardo Leonardi, technical salesperson at Arkema, and Evandro Lemes Júnior, of Rudnik’s sales team. Day two of the forum was kicked off by the lectured titled “Diagnosis of a USD 22-Billion Market: In Search of Added Value,” delivered by Francisco Rácz, partner at Rácz, Yamaga & Consultores Associados. Next, technical heads of development at paint companies ex- plained some of the technologies and products that are going to dictate the future of the marketplace for the next several years for the panel themed “NewDevelopments, Innovations and Trends in Products and Applications.” On the panel were Celia Bittencourt Guedes Lizardo, senior R&D technical ma- nager at BASF, Francisco Diniz, research and development manager at Futura Tintas, William Saraiva, product steward at Dovac, Elmer Jurado, technology director at Axalta, Elaine Poço, AkzoNobel’s RD&I and Sustainability director for Latin America, and Maria Cristina Kobal Campos de Carvalho, pre- sident of RadTech South America, who stood as moderator. The panel was followed by the following lectures: from Rentank, “Fire Protection for Combustible or Flammable Fluids in Portable Containers,” presented by civil and safety engineer Silmar da Silva Sendin; from Croda, “Reactive and Polymeric Surfactants to Produce Water-Based Resins in High-Performance Formulations,” delivered by application scientist Diego Moreira and Croda sales representative Carla Neumann; and, closing themorning procedures, fromElementis, “Applied Rheology to Solve Typical Problems in Decorative Paints,” by Carlos Ramiro, applications manager for South America. Over the course of the afternoon, the forum comprised the following lectures: fromquantiQ, “Solving the Puzzle in Low-Odor, VOC-Free Additives for Decorative Coatin- gs,” delivered by Luiz Maranho Neto, manager of the Coatings, Adhesives and Construction business unit, and Marcos Basso, Eastman’s market development manager for LatinAmerica; fromtheMASTGroup, “Coatings:What to Control Today and Going Forward,” by Aguinaldo Na- barro, head of sales, and Marcos Storel, CEO; and from Oxiteno, “Oxitive: A VersatileWetting Agent Technology for Decorative Paints”, Jaqueline Venâncio Barne, TS&D Coatings da Oxiteno. The second-to-last lecturewas themed Digitization in the Coatings Industry: Complex But Essential,” presented to the audience by Washington Yamaga, founding partner at Rácz, Yamaga & Consultores Associados and board member at several companies in the chemical industry. To close the forum, Vilson Trintinaglia delivered the lecture titled “Various Variable Compensation Methods for the Sales Force and Their Impact on Performance in Paint Companies.” THICKENERS - PRODUCTS IN LINE WITH MARKET REQUIREMENTS Newdevelopments are out tomeet requirements in con- nection with sustainability, improved performance, and cost-benefit ratios, as suppliers come up with solutions that are both innovative and more competitive. With the introduction of novel resin, coalescing agent and alkalinizing agent technologies, associative thickeners play a key role in the performance of paints and coatin- gs, in that they improve paint applicability and transfer from the roller to the wall, while eliminating spattering, delivering an outstanding final look with great leveling performance, and ensuring stability in such formulations, which helps to achieve the quality level required by the Industry-specific Quality Program (PSQ) run by ABRAFATI (short in Portuguese for Brazilian CoatingsManufacturers Association). “To that end, environmentally compliant, high-performance additives are essential to formulating high-quality paints and coatings, besides being required for sustainable growth in the marketplace,” says BYK technical advisor Mauricio Cunha.