Revista Paint & Pintura - Edição 243

CLIPPING 8 | PAINT&PINTURA | Maio 2019 The demand for silicas has increased considerably over the past few years in the Brazilian market because the provide coatings with key properties other minerals do not, from morphological aspects to certain physical and chemical properties, especially from perlite and diatomite, according to Alexandre Lucato, manager of R&D and innovation for Imerys’ Performance Minerals business. “Significant performance deliverables are observed, such as yields, enhanced mechanical strength and matting power. In addition, silica products are usually considered for correcting the angle of gloss incidence (sheen 85°), for touchability on coating films for industrial applications or even to add some mechanical strength,” he concludes. PLASTIC PACKAGING MATERIALS - TECHNOLOGY AND INNOVATION CONTRIBUTE TO RISE IN CONSUMPTION The growth in use of plastic pails in the paint industry has been incre- asing each year, and the drivers of that growth include innovation, design and quality, as well as the safety and especially the great cost-benefit ratios that these containers provide. This growing con- sumption of plastic pails by the paint and coatings industry in Brazil has been gradual and kept pace with the trend in more developed countries. “Investments in state-of-the-art technologies, molds and machinery have yield containers that are versatile in terms of shapes, a highlight of which being rectangular pails, as well as in color and in label and lid printing systems,” says Bomix sales director Alexandre Rosário. “In addition, these are sturdy and safe containers, which begets trust and user preference, not only in the building and cons- truction industry, but also among end consumers,” he points out. Paulo EduardoBernardes Silva, regional salesmanager at Fibrasa, says the use of plastic packaging materials continues to grow consisten- tly. “Part of this growth is attributable to paint companies replacing metal cans with plastic pails. Today, any ordinary consumer can see that. All it takes is going to a home improvement center, and you will find a huge number of different options in plastic pails available for paint companies to sell their products in. There are themost varied of instances of that among paint and coatings companies, ranging from thosewhich have incorporated plastic pails into some of their product lines to businesses that have just drop steel cans altogether and are now packing 100 percent of their portfolios in plastic pails,” he tells. Lately, the domestic marketplace has seen some restructuring and started taking the first steps towards replicating what goes on in the international market, where there’s been a shift in paradigm in favor of plastic packaging materials for the paint and coatings industry, according to Metal G sales manager Pericles Lima. “Major market players already have products launching in this kind of container. Some of the appeals of these packaging materials are the fact that they are recyclable and can be used for a number of other purposes after their contents finish, keeping that brand around for a long time. Plastic packaging also benefits from the trend towards more and more products beingwater-based formulations. Always respectful of the environment, plastic containers complete the ‘environmentally correct’ cycle.” PAINT & PINTURA FORUM - PAINT & PINTURA FORUM JOINVILLE HOT SPOT FOR INDUSTRY PROFESSIONALS IN THE SOUTH The 41st Paint &Pintura Coatings Technology andManagement Forum in the South Region took place on April 11, with a full-day program at Bourbon Joinville Business Hotel, in downtown Joinville, Santa Catarina (Brazil). The forumkicked offwith a presentation by Francisco Rácz, a profes- sional with more than 40 years’ experience in all paint, coatings and related segments in LatinAmerica, whose lecturewas titled “Coatings Market Moves Toward Creating Actual Value.” Up next came Covestro with a lecture titled “Polyurethane and Polyaspartic Coatings: Efficiency and Benefits of Low-VOC systems,” delivered by Covestro’s own Ana Paula Alonso Cardoso, technical service manager for paints and coatings. For the “Panel of Paint and Coatings Industry Leaders,” one of the day’s most popular events, leading business people got together to discuss the paths for the industry, themanagement challenges facing it, and new business opportunities for the next decade. On the panel were such leaders as Edilson Zanatta, Vice President at Tintas Farben, Francielle Fritzen, Chief Sales Officer at Realfix, and Reinaldo Richter, Chief Executive Officer and head of the WEG Group’s Coatings Busi- ness, as well as Lucélia Monfardini, editor of Agnelo Editora’s Paint & Pintura Magazine, who served as mediator. The panel was followed by the lecture “Epoxy Solutions for Industrial Coatings,” which was brought to the forum by the MCassab Group, alongwith their partner Olin, and delivered by Thiago Faria, a Technical Services representative, also involved with new developments for epoxy systems, and Ana Amélia Peduto Horta, Product Development manager at MCassab. Thereupon came theMAST Groupwith a lecture titled “Point-of-Sale Intelligence,” delivered by chief executive Marco Storel. Mindful of market requirements and always seeking to innovate, Brenntag brought the lecture titled “Technological Innovations for the Industrial Coatings Market: From Resins to Specialty Additives.” It was delivered by Renan Henrique Pin, technical development assistant for the Adhesives, Coatings, Elastomers and Sealants (ACES) business. The industry is looking at a future where new niche markets will be essential for growth and consolidation in the marketplace. To dis- cuss that theme, the following attraction was a panel of technology officers and managers at paint companies. The panel of technical leaders was titled “New Developments, Innovations and Trends in Products and Applications.” On this panel were Fabiano Figueire- do, Laboratory Supervisor at Farben, Osmar Caliman, Research & Development manager at Hydronorth, Sérgio Heyder, head of the Powder Coatings business at WEG, and Wagner Sander, technical service manager for Anjo Tintas’ Retail Business, as well as Paint & Pintura Magazine editor Lucélia Monfardini, as mediator. Wrapping up the procedures, Washington Yamaga, of the consulting firm Rácz, Yamaga & Consultores Associados, presented a lecture titled “Managing Innovation in Brazil’s Coatings Industry.”